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Proven Business-Building Senior Level Executive
I am looking for a senior management position with a top-notch, progressive organization where I can provide leadership to direct operations; guide development/implementation of strategic planning, product management/development, and marketing/sales; facilitate cross-functional teams for organizational growth to the next level; and apply my tenacity to drive successful ROI outcomes.
Senior Account Manager
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Senior Account Manager |
Highlights: |
* Increased advertising agency's direct marketing division's billings by nearly 150% ($12MM to $33MM) within two years while consistently contributing nearly 26% of total parent company’s capitalized billings. * Retooled/repurposed parent company's Asian target market agency by changing business structure to a Hispanic "business conflict" agency. Drove capitalized billings from $0.00 to $1.2MM within first year. * My 'brain child' - developed and launched division for international advertising agency as the first full-service direct marketing company to target the US Hispanic market. Recipient of AMA’s Gold EFFIE; Best of New York ADDY; U.S.P.S. Postal Forum’s Judges Choice, Mailing Excellence Award; Ogilvy & Mather Direct’s Andrew Kershaw Award. Published article: Do Hispanics Eat Ice Cream? - The DMA Insider. |
Education level: |
Associate |
Will Relocate: |
Yes |
Location: |
San Antonio, TX |
Work Experiences
7/2006 - 6/2008
ADS Direct Media
Director / VP
- Spearheaded this direct-to-door marketing company's corporate rebranding and managed advertising and media agencies' relationships. Determined brand media advertising channels/marketing efforts. Reviewed and approved all creative and media recommendations/buys. Developed and executed lead generation collateral materials for national sales team. Co-built La Canasta de Valores Hispanic co-op program’s business and pricing model. Performed as managing editor of La Buena Vida; a lifestyle magazine included in the Hispanic co-op ensemble. Constructed press releases and worked closely with webmaster to maintain company’s website current.
6/2005 - 7/2006
Hispanic DM Solutions
Self-Employed
- Independent contractor offering consultative services in the area of Hispanic Market direct marketing to advertising agencies and corporations. Services included the development and execution of MarCom plans; strategic ideation/cultural insights; creative concept & development; database & lists consulting and management; traditional & alternate delivery media channels; telemarketing consulting & management (ITM/OTM).
4/2003 - 5/2005
The Cartel Group
Director / VP
- Created, directed and managed direct marketing efforts (DRTV, direct mail, online) for division. Developed multiple test cells scenarios for the various campaigns; forecasted results, and provided cultural insights and POVs. Participated in qualitative research efforts, analyzed and presented quarterly results and provided actionable recommendations for the next quarter efforts.
6/2002 - 4/2003
Act-e Marketing Solutions
Executive
- Co-launched advertising agency practice, developed 3-year agency business plan, and formulated agency's services fee rate card. Prepared agency capabilities presentation and business development target and managed print advertising and promotional materials.
2/2001 - 5/2002
Bromley Communications, Inc.
Executive
- Senior executive tasked with the development, supervision, management and implementation of direct marketing strategies, programs and tactics for Bromley Communications and Bcom3’s Pangea Partners clients. Sought and acquired new business for company.
1/2000 - 2/2001
WPP-Y&R Brands, Mosaica Multicultural Marketing
Director / VP
- Retooled this organization by changing business structure from an Asian target market agency to a Hispanic "business conflict" agency. Ideated and implemented the launch of first-time ethnic market effort for national card issuer; including qualitative research, creative development/execution and credit card design. Accountable to parent company for division’s new business acquisition and subsequent growth - drove capitalized billings from $0.00 to $1.2MM within first year.
12/1994 - 12/1999
WPP-Y&R Brands, The Bravo Group
Director / VP
- Increased The Bravo Group direct marketing division's billings by nearly 150% ($12MM to $33MM) within two years while consistently contributing nearly 26% of total parent company’s capitalized billings. Acted as senior account contact for all clients and was accountable for division’s profit and losses. Was the individual in charge of the MarCom’s strategy ideation and its execution, and steward of the creative process and results outcome. Garnered for The Bravo Group its first ever "Gold Effie" and “Best of New York ADDY" awards.
Education
1972
Bachelor Degree
University of Puerto Rico
- Political Science
1965
High School/GED Degree
Fajardo High School, Puerto Rico
- Academic Diploma
