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An extensive background in management, sales, training and marketing
I am a highly effective sales, marketing and business developer and strategic manager with a Master’s Degree in Management. Accumulated extensive experience working with all aspects of television station management including, sales, news, production and programming. I have worked with many media properties as General Manager and General Sales Manager in large, medium and small markets specializing in boosting revenues and reducing expenses.
Television Announcer
About Me
Industry: |
Media & Communication |
|---|---|
Occupation: |
Television Announcer |
Ideal Companies: |
Marketing, Advertising, Media, TV, Sales, Executive, VP, Director |
Education level: |
Master |
Will Relocate: |
Yes |
Location: |
Veradale, WA |
Work Experiences
12/2008 - 3/2009
KHCV TV45
Executive
- General Manager of four television stations. Implemented strategic plan to carve out market niche to build local, regional and national billing. Restructured staff for more efficient operations
4/2003 - 10/2008
KQUP-TV Equity Broadcasting
Executive
- Regional/General Manager of four stations. Built and developed new KQUP UPN 24 from start up to two transmitters and distribution on every major cable and satellite system in 24 counties. Defined and implemented a strategic plan to raise local, regional and national billing to exceed budgets. Successfully transitioned from UPN affiliate to RTN (Retro Television Network) without a drop in revenues. Successfully re-launched KDEV ABC 8, doubling revenues in the first year. Opened new office and hired and managed staff. Repositioned WMQF FOX 19 in market and boosted sales. Launched new station KQDK RTN in Denver. For all properties, oversaw all station operations leading efforts to boost ratings and revenue providing professional, positive motivation, direction and insight for station staff, advertisers and the community at large.
1/2002 - 3/2003
KPVI-TV, NBC Sunbelt Communications
Manager
- Defined and successfully implemented a strategic plan to raise this firm from its six year loss position into profitable status. Reorganized the sales efforts in three offices and directly handled national sales efforts. Negotiated annual contracts with national, regional and local accounts building a solid base for the year. Raised rates and reorganized inventory control to change previous heavy preemption management.
9/2001 - 6/2002
KVWB-TV Sinclair Broadcasting
Manager
- Managed 17 member sales team in a team management environment. Set record income levels in fourth quarter. Trained, guided and coached six new to television AEs and supervised senior sales staff. Developed new promotions, sales incentives, packages and seasonal and annual sell-a-thon to build income base.
1/2001 - 8/2001
KADN-TV
Manager
- Defined and implemented strategic plan to raise this firm from declining ratings and income, including strategic budget cuts to improve profitability. Restructured sales department to reverse trend of declining sales sparking increased national, regional and local revenue. Managed all aspects of stations operations. Reprogrammed both stations to reverse declining ratings and boost image of stations.
8/1995 - 1/2001
KREM-TV A.H. Belo Corporation
Manager
- Defined and implemented a strategic plan to raise local revenues. Responsible for new business development with vendor, co-op, and promotions. Doubled revenues over a two-year period. Helped manage and train sales staff. Handled regional accounts. Surpassed budget goals. Conducted marketing and advertising customer service and management seminars for Chamber of Commerce members and key accounts
Education
1998
Master Degree
Whitworth College, Spokane, WA
- Master’s, International Management
1996
Bachelor Degree
Eastern Washington University
- Marketing, Journalism, General Studies Emphasis
