MARKETING MANAGER / BUSINESS DEVELOPMENT STRATEGIST

5/2008 - 12/2008

Transformer Protector Corp.

Manager

• Successfully market the company’s marketing projects, brochures, website, product presentation CD-Rom, etc. Accountabilities include organizing mass mailing campaigns and the mailing of correspondence requested off the website. Coordinate with Corporate Office in France for countries outside the US, Canada and the Caribbean. Research for the Sales Department which conferences and trade shows the company should participate in and organize and coordinate all tradeshow activities. Prepare and maintain the marketing budget and projections. Maintain the Sales Leads spreadsheet. Issuance of PO’s for marketing expenses. Assist the Sales Department in any way needed. Supervise the updating of the customer database. Create advertising campaigns. Work closely with the marketing office in India

8/2007 - 10/2007

Morrison, Brown, Argiz & Farra LLP

Entry Level

• Served as tax processor during tax season providing support to the company accountants. Administrative activities included data entry, stationary inventory, database updating, correspondence follow up and customer service for incoming calls.

2/2005 - /2007

Independent Marketing Consultant

Individual Contributor

• Served as an independent business/marketing consultant for companies in the Motorcycle Industry and in the Lingerie Industry. Accountabilities include launching new products, preparing advertising campaigns and public relation activities to guarantee success during trade show activities. Negotiated media advertising, managing the assigned budget. Hired and coordinated outsourcing groups. Coordinated the sales team groups. Performed presentations to attract new product distributors. Leader in the search for new business opportunities for an advertising agency specialized in offering integrated marketing communications through ATL and BTL channels. Some of the new companies contacted include Warner Music, Bridgestone/Firestone, Roche Pharmaceuticals, Toshiba, Vitro, Marti Sportswear, among others.

4/2001 - /2005

Strategix Solutions

Manager

• Served as business/marketing consultant for company that specializes in undertaking studies of and advising on best practice in sales and marketing with an emphasis on cross-functional relationships and planning and implementation processes and practices (formerly Maritz de Mexico). Accountabilities include identifying and securing new business opportunities, undertaking consulting assignments and managing client relationships. Developed marketing plans and proposals; negotiated contracts; implemented programs; follow through with a strong emphasis on service and development of client relationships for all key accounts totaling $2.3MM sales.

2/1998 - /2000

GasoPLUS

Manager

• Created and leveraged national brand identity and led all marketing activities for innovative company providing electronic payment systems for gasoline distributors. Developed marketing strategy, message, corporate logo and identity, and marketing collateral; spearheaded PR, and advertising to build awareness in the market. Effectively managed time, resources, and project details—never missed a deadline.

2/1996 - /1998

Western Union

Manager

• Unified and promoted powerful brand identity—spearheaded marketing programs that boosted sales, heightened visibility, and attracted partnering interest. Developed strategy to strengthen relationships with primary clients (Elektra, Hecali, Telecomm, Woolworth, and HSBC, formerly Bital). Created the annual merchandising plan for Mexico.

10/1986 - /1996

PepsiCo

Manager

• Supported all facets of Mexico and globally integrated marketing program: product development, positioning, pricing, marketing strategy, and advertising. Accountable for performance against immediate and long-range corporate objectives. Conceived, researched, tested, and implemented innovative, multiprogram consumer marketing concepts. Conducted extensive consumer research to asses needs and develop solutions. Supported major brand relaunchs by coordinating the development of design and copy strategy for print materials, and displays.

2001

Specialist Degree

Universidad del Claustro de Sor Juana

• Marketing Communications

1994

Bachelor Degree

Universidad Tecnologica de Mexico, A.C.

• Marketing