Description
Innovative and creative marketing executive with great leadership and communication sills. Delivers marketing solutions that consistently beat goals.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | (Confidential) | 3/2005 - Present |
| General Motors | (Confidential) | 6/1999 - 3/2005 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| University of Miami | marketing | 1973 | Master Degree |
| University of Miami | Biology | 1968 | Bachelor Degree |
Accomplishments
Highlights:
1. New product development for many media concerns resulting in additional advertising revenue and readership/viewership. 2. Led interdisciplinary teams to evaluate corporate marketing campaigns leading to increased efficiency and effectiveness for many vehicle brands. 3. Developed and executed marketing campaign for new internet-based service. 4. Developed and led fund development campaign for large non-profit organization, exceeding goal by $500M. 5. Developed a series of successful marketing campaigns for small and medium-sized businesses --- resulted in increased sales and profits. 6. Have succeeded at helping several troubled-companies get out of trouble and prosper. 7. In the process of developing a residential services company with a group of turn-around consultants. 8. Performed as a "Go Fast" coach at GM, facilitated groups to get time and cost out of GM systems. 9. Developed and executed crisis marketing campaign to stem loss of local business for large service firm. 10. Grew media consulting and research business for large consultancy --- became one of nation's leader in the field within 5 years.Companies I like:
Job Skills
Responsibilities
Developed and led marketing campaign for new internet-based product.
Developed successful marketing campaign to get a troubled company out of trouble.
