Description
Opportunity to grow new and existing lines of business, practice innovation, and curate ideas. If thinking outside the box, breaking the mold, and over-using analogies are a big part of winning the game, I am ready to play. And win.
Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
Univerity of Minnesota | Marketing & HR | 2003 | Master Degree |
University of Notre Dame | American Studies | 1999 | Master Degree |
Iowa State University | English & Philosophy | 1997 | Bachelor Degree |
Accomplishments
Highlights:
Drove substantial revenue growth for major retailer. Changed the way a start-up thinks about customers. Developed the practice of strategic alliance at a conservative firm. Contributed to cross-functional initiatives and informal social ideation networks.Companies I like:
Deluxe, Best Buy, IBM, Land O'Lakes, Pentair, Christopher & Banks, Iconoculture, 3M, General Mills, Target
Job Skills
Technology Solutions | |
Sales Support | |
Software Implementation | |
Requirements Analysis & Specification | |
Strategic Marketing | |
Strategic Alliance Management | |
Guerilla Research | |
Skunkworks | |
Intrapreneur |
Keywords
- Marketing
- Innovation
- New Product Development
- Consumer Insights
- Shopper Marketing
- Merchandising
- Business Development
- Creative
- Retail
- Consumer Products
- CPG
- Grocery
- b2b
- b2c
- social media
- strategic alliances
- relationship marketing
- customer loyalty
- copywriting
- target
- loyalty
- web 2.0
- mobile
- advertising
- ideation
Responsibilities
Researched, established, and executed complex strategic alliances for major retailer. Planned and executed multichannel integrated marketing campaign for high-tech B2B start-up. Managed multimillion dollar referral program for established business products and services firm.