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Description
Thoughful, detail-oriented market analyst, creative in developing new approaches and techniques, developing best practices for marketing analysis
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | (Confidential) | 7/2006 - Present |
| Alliance Media | (Confidential) | 10/1997 - 7/2006 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| Loyola University Chicago | MBA - Marketing | 2006 | Master Degree |
| University of Illinois - Champaign Urbana | Advertising | 1997 | Bachelor Degree |
Accomplishments
Highlights:
Certificate in Data Warehousing/Business Warehousing ? Successfully oversaw three implementations of company software installed at different insurance companies. ? Oversaw CRM program implementation and data cleansing. Assisted in establishing pipeline reports, dashboards, and data subscriptions. ? Monitored workflow metrics on behalf of various insurance agencies, measuring claim volume, severity, automotive parts usage, and vehicle characteristics in order to better optimize operations. ? Approximately $4.5 million in savings resulting from advertising analysis from 2003-2004, across 108 geographic markets. ? Supervised other analysts, managed a project that expanded the print media buy for CVS retail locations in 8 new markets. ? Provided recommendations towards media planning for dozens of geographic markets. ? Optimized CVS’ advertising, minimizing duplication and waste during the acquisition of Eckerd store locations. ? Identified dozens of needed improvements with leased proprietary software; provided testing and quality assurance on any new enhancements to the software package. ? Calculated 6 consecutive quarters of sales data, extrapolating annual sales at a ZIP Code level, identifying individual store trade areas, while incorporating potential new trade areas of stores yet to open. ? Created an annual schedule of CVS’ media analyses across all geographic markets. ? Developing a new modeling system in order to base marketing decisions on data trending, utilizing a combination of multiple regression modeling, and a decomposition of quarterly store sales. ? Introduced new analysis procedures and criteria for sub-ZIP Code print media distribution within the Las Vegas and Philadelphia markets for CVS.Companies I like:
Job Skills
| Presentation |  |
| Technology Solutions | |
| Sales Support | |
| Software Implementation | |
| Requirements Analysis & Specification | |
| Leadership | |
Keywords
Responsibilities
Provides key data warehousing and OLAP expertise, giving quality client service for major insurance agencies
