Soup-to-nuts marketing experience across industries. Guilty of dismantling forests in the pursuit of direct mail success. Curious, resourceful, humorous but dead serious when focused on a goal. Exceptional interpersonal skills. Talented writer and editor. Favored by staff members as a supportive and loyal leader.

COMPANY	POSITION HELD	DATES WORKED
AC Transit	(Confidential)	7/2006 - 1/2007
Washington Mutual	(Confidential)	12/2004 - 7/2006
Center for Animal Behavior	(Confidential)	8/2004 - 1/2005
Dosho Design	(Confidential)	3/2004 - 8/2004
Berkeley East Bay Humane Society	(Confidential)	5/2001 - 1/2004
Visa	(Confidential)	9/2000 - 5/2001
Chevron Federal Credit Union	(Confidential)	9/1995 - 9/2000
Peet's Coffee and Tea	(Confidential)	10/1993 - 9/1995
Patelco Credit Union	(Confidential)	9/1981 - 10/1987

SCHOOL	MAJOR	YEAR	DEGREE
Cornell University	Foreign Languages/Linguistics	1981	Bachelor Degree
New York University	Marketing	1979	Master Degree
Waltham High School	General	1976	High School/GED Degree

Highlights:

Created new corporate website for Dosho Design that included interactivity, animation and order-taking capabilities; wrote product content, re-designed navigation and ensured brand consistency to improve the user experience. Collaborated with renowned behaviorists and UC Davis veterinarians specializing in shelter medicine and herd health, to define and document new science-based protocols for humane animal sheltering and handling at Berkeley Humane Society; I also wrote and executed organization's first direct mail plan, which generated over $150K in donations in 10 months, and increased donor its database from 600 to 7,000 names. At Chevron, my marketing programs contributed to 46% growth in assets and 28% in members during my term; I also researched and selected a customer information software system (first-generation CRM) to facilitate data mining and analysis efforts. As consultant for AC Transit, I produced a comprehensive pre-launch marketing campaign for new multi-agency smart fare card, “TransLink.”

Companies I like:

Google, Ben and Jerry's

Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Software Implementation
Requirements Analysis & Specification
Leadership

• Marketing
• Management
• Operations
• Customer Service

Created production metrics and efficiency tools to ensure an error-free direct mail production process. Re-engineered internal processes to streamline, track, and automate manual activities.