Dynamic leader with a distinguished career and demonstrated success driving multi-million-dollar growth, developing profitability, and building or restoring market share in highly complex and competitive business climates. Possesses the capacity to formulate unique business solutions for large key-to-the mission initiatives and the tenacity to build and manage the teams that execute them. Detail driven, effective business builder, and mentor with a keen insight to solving business problems. Tenacious at identifying new revenue opportunities, securing customer loyalty, and forging long-term relationships with external and internal business partners that drive results.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	(Confidential)	1/2001 - Present
GE Real Estate	(Confidential)	1/2000 - 1/2001
W.R. Grace & Co	(Confidential)	1/1999 - 1/2000
GMAC Commercial Mortgage	(Confidential)	1/1996 - 1/1999
PR Connection	(Confidential)	1/1982 - 1/1996

SCHOOL	MAJOR	YEAR	DEGREE
Columbia University Graduate School of Journalism	Journalism	1971	Master Degree
Emerson College	Communications	1962	Bachelor Degree

Highlights:

• Led development of W.R. Grace’s intranet communicating key initiatives to 6,500 employees in 40 countries. • Centralized GE Real Estate’s advertising function, revised media placement strategy achieving 143% greater reach and frequency without increasing advertising costs. • Contributed directly to the GMAC senior management team that grew revenues from a $5 billion startup within three years to become the $50 billion General Motors leader in the commercial mortgage arena. • Increased positive media coverage over 300% in three years, reaching a total audience of 10.6 billion. • Generated national TV exposure for Scott Paper’s “Jumbo Roll Tissue” national launch with a four minute segment on The Tonight Show.” 24 major market TV stations aired our specially produced VN, reaching more than 14 million viewers. An audio news release broadcast by 644 radio stations generated a total audience of 7.4 million listeners. • Directed live TV coverage of the Sony U.S. Open Pro-AM with Bill Cosby, Matt Lauer and John McEnroe promoting the launch of Sony’s “Handicam” camera launch, and live interviews with Sony’s president on the CBS Morning News, CNN and ESPN. • Created “Okidata’s” first high-profile, multi city product launch for its new high speed printers, with a four city tour, satellite fed and web linked investor conferences. The multi-media press campaign reached a targeted audience of over 50 million. • Spearheaded multi-faceted high visibility campaigns for Campbell Soup, General Mills, Sony. McDonald’s ARAMARK, United Airlines, The Sands Casino, U.S. Olympic Committee, The New York Stock Exchange and the Wharton School. • Presented agency new business pitches, crisis communications counsel, special events, employee town meetings, video conferences, satellite media tours and video news releases.

Companies I like:

NBC, GM, GE, PWC, ARAMARK, Marriott, APCO Worldwide, Edelman PR, Ruder & Finn, FBI, Citibank, Lincoln Financial, American Express, CNN, Fox Business News

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership
Media Placement
Crisis Communications

• Marketing Communications
• Account Management
• Corporate Communications
• Media Relations
• Employee Communications
• Results Oriented
• Strategic Communications
• Special Events
• Video Conferences
• Crisis Communications
• Media Training
• Corporate Positioning
• On-line Strategies
• New Media
• The Internet
• Team Building
• Global Media
• Financial Services
• Media Tours
• Video News Releases
• Industry Lobbyist
• Broadcast Television News Reporter/Managing Editor
• Corporate Events
• Corporate Websites
• Annual Reports
• BS Communications
• Brand Awaerness
• Government/Public Affairs
• Corporate Spokesman
• Budget Responsibility
• e-Marketing Programs
• Manage internal staff
• vendors
• PR and Advertising Agencies

• Established marketing communications function, including development of strategic plans, programs and key messages for this $450 million financial services company. • Launched web strategies designed to support CMG’s multi-strategy and high yield bond investment products. • Implemented first e-marketing program to communicate directly to clients and prospects. • Positioned company president as industry spokesman on “Alternative Investment Strategies.” • Increased company awareness with positive news stories in BusinessWeek, Philadelphia Inquirer, Marheadge TV, CNN Business Reports and Bloomberg Radio and TV.