Description
Dynamic leader with a distinguished career and demonstrated success driving multi-million-dollar growth, developing profitability, and building or restoring market share in highly complex and competitive business climates. Possesses the capacity to formulate unique business solutions for large key-to-the mission initiatives and the tenacity to build and manage the teams that execute them. Detail driven, effective business builder, and mentor with a keen insight to solving business problems. Tenacious at identifying new revenue opportunities, securing customer loyalty, and forging long-term relationships with external and internal business partners that drive results.

Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
(Confidential) | (Confidential) | 1/2001 - Present |
GE Real Estate | (Confidential) | 1/2000 - 1/2001 |
W.R. Grace & Co | (Confidential) | 1/1999 - 1/2000 |
GMAC Commercial Mortgage | (Confidential) | 1/1996 - 1/1999 |
PR Connection | (Confidential) | 1/1982 - 1/1996 |

Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
Columbia University Graduate School of Journalism | Journalism | 1971 | Master Degree |
Emerson College | Communications | 1962 | Bachelor Degree |

Accomplishments
Highlights:
� Led development of W.R. Grace�s intranet communicating key initiatives to 6,500 employees in 40 countries. � Centralized GE Real Estate�s advertising function, revised media placement strategy achieving 143% greater reach and frequency without increasing advertising costs. � Contributed directly to the GMAC senior management team that grew revenues from a $5 billion startup within three years to become the $50 billion General Motors leader in the commercial mortgage arena. � Increased positive media coverage over 300% in three years, reaching a total audience of 10.6 billion. � Generated national TV exposure for Scott Paper�s �Jumbo Roll Tissue� national launch with a four minute segment on The Tonight Show.� 24 major market TV stations aired our specially produced VN, reaching more than 14 million viewers. An audio news release broadcast by 644 radio stations generated a total audience of 7.4 million listeners. � Directed live TV coverage of the Sony U.S. Open Pro-AM with Bill Cosby, Matt Lauer and John McEnroe promoting the launch of Sony�s �Handicam� camera launch, and live interviews with Sony�s president on the CBS Morning News, CNN and ESPN. � Created �Okidata�s� first high-profile, multi city product launch for its new high speed printers, with a four city tour, satellite fed and web linked investor conferences. The multi-media press campaign reached a targeted audience of over 50 million. � Spearheaded multi-faceted high visibility campaigns for Campbell Soup, General Mills, Sony. McDonald�s ARAMARK, United Airlines, The Sands Casino, U.S. Olympic Committee, The New York Stock Exchange and the Wharton School. � Presented agency new business pitches, crisis communications counsel, special events, employee town meetings, video conferences, satellite media tours and video news releases.Companies I like:
NBC, GM, GE, PWC, ARAMARK, Marriott, APCO Worldwide, Edelman PR, Ruder & Finn, FBI, Citibank, Lincoln Financial, American Express, CNN, Fox Business News

Job Skills

Keywords
- Marketing Communications
- Account Management
- Corporate Communications
- Media Relations
- Employee Communications
- Results Oriented
- Strategic Communications
- Special Events
- Video Conferences
- Crisis Communications
- Media Training
- Corporate Positioning
- On-line Strategies
- New Media
- The Internet
- Team Building
- Global Media
- Financial Services
- Media Tours
- Video News Releases
- Industry Lobbyist
- Broadcast Television News Reporter/Managing Editor
- Corporate Events
- Corporate Websites
- Annual Reports
- BS Communications
- Brand Awaerness
- Government/Public Affairs
- Corporate Spokesman
- Budget Responsibility
- e-Marketing Programs
- Manage internal staff
- vendors
- PR and Advertising Agencies

Responsibilities
