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Hal  P

Corporate Communications Executive who powers the brands of Fortune 500 companies

Occupation:

Assistant

Location:

Merion Station, PA

Education Level:

Bachelor

Will Relocate:

YES

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Dynamic leader with a distinguished career and demonstrated success driving multi-million-dollar growth, developing profitability, and building or restoring market share in highly complex and competitive business climates. Possesses the capacity to formulate unique business solutions for large key-to-the mission initiatives and the tenacity to build and manage the teams that execute them. Detail driven, effective business builder, and mentor with a keen insight to solving business problems. Tenacious at identifying new revenue opportunities, securing customer loyalty, and forging long-term relationships with external and internal business partners that drive results.

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COMPANY POSITION HELD DATES WORKED

(Confidential) (Confidential) 1/2001 - Present
GE Real Estate (Confidential) 1/2000 - 1/2001
W.R. Grace & Co (Confidential) 1/1999 - 1/2000
GMAC Commercial Mortgage (Confidential) 1/1996 - 1/1999
PR Connection (Confidential) 1/1982 - 1/1996
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SCHOOL MAJOR YEAR DEGREE

Columbia University Graduate School of Journalism Journalism 1971 Master Degree
Emerson College Communications 1962 Bachelor Degree
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Highlights:

� Led development of W.R. Grace�s intranet communicating key initiatives to 6,500 employees in 40 countries. � Centralized GE Real Estate�s advertising function, revised media placement strategy achieving 143% greater reach and frequency without increasing advertising costs. � Contributed directly to the GMAC senior management team that grew revenues from a $5 billion startup within three years to become the $50 billion General Motors leader in the commercial mortgage arena. � Increased positive media coverage over 300% in three years, reaching a total audience of 10.6 billion. � Generated national TV exposure for Scott Paper�s �Jumbo Roll Tissue� national launch with a four minute segment on The Tonight Show.� 24 major market TV stations aired our specially produced VN, reaching more than 14 million viewers. An audio news release broadcast by 644 radio stations generated a total audience of 7.4 million listeners. � Directed live TV coverage of the Sony U.S. Open Pro-AM with Bill Cosby, Matt Lauer and John McEnroe promoting the launch of Sony�s �Handicam� camera launch, and live interviews with Sony�s president on the CBS Morning News, CNN and ESPN. � Created �Okidata�s� first high-profile, multi city product launch for its new high speed printers, with a four city tour, satellite fed and web linked investor conferences. The multi-media press campaign reached a targeted audience of over 50 million. � Spearheaded multi-faceted high visibility campaigns for Campbell Soup, General Mills, Sony. McDonald�s ARAMARK, United Airlines, The Sands Casino, U.S. Olympic Committee, The New York Stock Exchange and the Wharton School. � Presented agency new business pitches, crisis communications counsel, special events, employee town meetings, video conferences, satellite media tours and video news releases.

Companies I like:

NBC, GM, GE, PWC, ARAMARK, Marriott, APCO Worldwide, Edelman PR, Ruder & Finn, FBI, Citibank, Lincoln Financial, American Express, CNN, Fox Business News

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� Established marketing communications function, including development of strategic plans, programs and key messages for this $450 million financial services company. � Launched web strategies designed to support CMG�s multi-strategy and high yield bond investment products. � Implemented first e-marketing program to communicate directly to clients and prospects. � Positioned company president as industry spokesman on �Alternative Investment Strategies.� � Increased company awareness with positive news stories in BusinessWeek, Philadelphia Inquirer, Marheadge TV, CNN Business Reports and Bloomberg Radio and TV.
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