Dynamic leader with a distinguished career and demonstrated success driving multi-million-dollar growth, developing profitability, and building or restoring market share in highly complex and competitive business climates. Possesses the capacity to formulate unique business solutions for large key-to-the mission initiatives and the tenacity to build and manage the teams that execute them. Detail driven, effective business builder, and mentor with a keen insight to solving business problems. Tenacious at identifying new revenue opportunities, securing customer loyalty, and forging long-term relationships with external and internal business partners that drive results.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	(Confidential)	1/2001 - Present
GE Real Estate	(Confidential)	1/2000 - 1/2001
W.R. Grace & Co	(Confidential)	1/1999 - 1/2000
GMAC Commercial Mortgage	(Confidential)	1/1996 - 1/1999
PR Connection	(Confidential)	1/1982 - 1/1996

SCHOOL	MAJOR	YEAR	DEGREE
Columbia University Graduate School of Journalism	Journalism	1971	Master Degree
Emerson College	Communications	1962	Bachelor Degree

Highlights:

� Led development of W.R. Grace�s intranet communicating key initiatives to 6,500 employees in 40 countries. � Centralized GE Real Estate�s advertising function, revised media placement strategy achieving 143% greater reach and frequency without increasing advertising costs. � Contributed directly to the GMAC senior management team that grew revenues from a $5 billion startup within three years to become the $50 billion General Motors leader in the commercial mortgage arena. � Increased positive media coverage over 300% in three years, reaching a total audience of 10.6 billion. � Generated national TV exposure for Scott Paper�s �Jumbo Roll Tissue� national launch with a four minute segment on The Tonight Show.� 24 major market TV stations aired our specially produced VN, reaching more than 14 million viewers. An audio news release broadcast by 644 radio stations generated a total audience of 7.4 million listeners. � Directed live TV coverage of the Sony U.S. Open Pro-AM with Bill Cosby, Matt Lauer and John McEnroe promoting the launch of Sony�s �Handicam� camera launch, and live interviews with Sony�s president on the CBS Morning News, CNN and ESPN. � Created �Okidata�s� first high-profile, multi city product launch for its new high speed printers, with a four city tour, satellite fed and web linked investor conferences. The multi-media press campaign reached a targeted audience of over 50 million. � Spearheaded multi-faceted high visibility campaigns for Campbell Soup, General Mills, Sony. McDonald�s ARAMARK, United Airlines, The Sands Casino, U.S. Olympic Committee, The New York Stock Exchange and the Wharton School. � Presented agency new business pitches, crisis communications counsel, special events, employee town meetings, video conferences, satellite media tours and video news releases.

Companies I like:

NBC, GM, GE, PWC, ARAMARK, Marriott, APCO Worldwide, Edelman PR, Ruder & Finn, FBI, Citibank, Lincoln Financial, American Express, CNN, Fox Business News

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership
Media Placement
Crisis Communications

• Marketing Communications
• Account Management
• Corporate Communications
• Media Relations
• Employee Communications
• Results Oriented
• Strategic Communications
• Special Events
• Video Conferences
• Crisis Communications
• Media Training
• Corporate Positioning
• On-line Strategies
• New Media
• The Internet
• Team Building
• Global Media
• Financial Services
• Media Tours
• Video News Releases
• Industry Lobbyist
• Broadcast Television News Reporter/Managing Editor
• Corporate Events
• Corporate Websites
• Annual Reports
• BS Communications
• Brand Awaerness
• Government/Public Affairs
• Corporate Spokesman
• Budget Responsibility
• e-Marketing Programs
• Manage internal staff
• vendors
• PR and Advertising Agencies

� Established marketing communications function, including development of strategic plans, programs and key messages for this $450 million financial services company. � Launched web strategies designed to support CMG�s multi-strategy and high yield bond investment products. � Implemented first e-marketing program to communicate directly to clients and prospects. � Positioned company president as industry spokesman on �Alternative Investment Strategies.� � Increased company awareness with positive news stories in BusinessWeek, Philadelphia Inquirer, Marheadge TV, CNN Business Reports and Bloomberg Radio and TV.