Lead acquisition and retention programs for yellow pages publisher

COMPANY	POSITION HELD	DATES WORKED
RHD Dex Media	(Confidential)	9/1997 - 11/2006

SCHOOL	MAJOR	YEAR	DEGREE
University of Denver	Business	1980	Master Degree

Highlights:

Lead direct marketing efforts with measureable ROI. Introduced new directory products that contributed to the bottom line.

Companies I like:

Dex Media, Celestial Seasonings

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership
Spread Sheets

• marketing

Inititated the first measurable direct marketing program in the history of the company. Helped transfrom the company from features messaging to benefits messaging.