Description
SENIOR EXECUTIVE - MARKETING / ADVERTISING / RETAILING / STORE AND FIXTURE DESIGN - IMPORTING / CONSULTING INVENTORY MANAGEMENT / BUSINESS DEVELOPMENT / SALES MANAGEMENT / EXECUTIVE MANAGEMENT
Accomplishments
Highlights:
Self Employed – 2005 - Present VP Sales – Chicago American – metal supplier to the fixture manufacturing industry. VP Sales / Marketing – AAMS –Metawood – India based manufacturer supplying the fixture manufacturing industry. VP Retail Sales – Greneker – Visual company introducing a recycled molded plastic material – Grenite for use as counter tops, park benches and other three dimensional products. Consultant / Sales: Automated Media –start up venture, in the process of developing an in store, satellite driven, marketing and media system. This is the first “out of home” TV network which has been accepted by the media planners. Developing implementation plans, design and development of components, marketing and sales initiatives. Retail Consultant – The Home World - Tianjin, China - 2006 - Lived in China, developed overall store layout for this Chinese based and owned hypermart. Designed and developed displays and fixtures for many departments in Apparel, Hardlines and Food. Also, assisted the apparel departments in developing display techniques, operational guidelines, inventory management, and future buying strategies. Vice President/GM, Sales and Marketing, TCM, Inc. 2003 – 2005 Recruited in 2003 to lead sales and marketing efforts for the custom store fixture division, including: advertising, trade shows, web site and catalogues. Met division sales and profit goals. In addition, personally responsible over 3 million dollars in new sales. Selected to run Open Air Designs, a start-up company. Directed product launch of WeatherPrint-“art for outdoors”, Warm Welcomes, and outdoor easels. Responsibilities included, profit/loss performance, marketing, advertising – both trade and consumer, business and sales rep development, inventory control, manufacturing / printing of customer orders / strategic alliances, distributors, as well as all policies and procedures. Developed a permanent corporate showroom for the gift market at America’s Mart in Atlanta. Responsible for trade shows in the Gift, Barbeque, Casual Furniture, Art, and Pool & Spa markets. Strategic direction and implementation of the company web site. Managed the creative and development of 100 plus page art catalogues with over 400 images. Improved production capabilities, reduced manufacturing costs by over 20%, reduced wholesale pricing, and increased efficiencies. Vice President, National Account Development, Corporate Sales Group, RHC/Spacemaster, 1998-2002. Responsible for targeting and opening new accounts. Increased sales by over 4 million in existing accounts. Assisted in development and marketing of the corporate sales group. Sourced and cultivated strategic alliances and joint ventures to broaden product offerings. Managed key accounts, including inventory issues, and increased sales. Custom store fixture manufacturing. In addition, personally responsible for over 7 million dollars in yearly sales. Senior Vice President Creative Design and Sales/Marketing, DVMI-Bon-Art/VMI/Greneker, 1994-1998. Designed and manufactured custom retail store fixtures and visual products for customers such as Sears Home Décor, JC Penney, Reebok, and Guess. Managed internal and independent sales reps. Opened new accounts including retailers, manufacturers and design firms. Responsible for the overall marketing of company, including advertising, trade shows, sell sheets and catalogues, as well as management of the NY showroom. Initiated strategic alliances to develop the technology division - including One Vision and Sound Domes. Managed the alliance with ADAMS, a German retail store fixture manufacturer. In addition, responsible for over 9 million in yearly sales. Divisional Vice President –Marketing, Advertising, Sales Promotion, Store Planning, Merchandise Planning and Distribution, Inventory Management -Kmart Corporation, 1973-1993. Began as a trainee and quickly progressed through field management and home office positions. Managed over 400 people at one time, with 18 direct reports. Responsible for all soft line TV, Magazine and Weekly Newspaper advertising programs. Developed advertising / marketing plans, fixtures, and promotions for many name brands including Gitano, Hanes, Fruit of the Loom, Wrangler and Sasson. Implemented both the Jaclyn Smith and Martha Stewart marketing programs. Worked closely with the merchants and was responsible for all branding, packaging, fixture development, fixture layouts, merchandising layouts, plano-grams, display communication to the stores, advertising, creative development, signing, promotional direction, merchandise allocation, seasonal allocations, regional and store specific merchandising, inventory management, and distribution. Developed and implemented the photographic signing program. Responsibilities included the yearly District Managers meeting including facilities, agenda, speechwriting, entertainment, displays, and overall message. Kmart at the time was a 33 billion dollar company with over 2200 stores.Companies I like:
Small innovative company
Job Skills
Keywords
Responsibilities
Vice President Sales / Marketing
Launch of new product / company
