Imagine moving your business ahead with a strategy that doesn't treat technology as a discipline unto itself, but rather as a key component of your overall strategy. My experience and education in business, applied technology, marketing, and management can develop and execute a winning plan.

COMPANY	POSITION HELD	DATES WORKED
Penton Media	(Confidential)	1/2007 - 6/2008
Penton Media	(Confidential)	1/2004 - 1/2007
Penton Media	(Confidential)	8/2001 - 1/2004
Penton Media	(Confidential)	11/2000 - 8/2001
Effective Computing	(Confidential)	7/1999 - 1/2001

SCHOOL	MAJOR	YEAR	DEGREE
Colorado State University	Business Administration (MBA)	2006	Master Degree
The Evergreen State College	Liberal Arts	1998	Bachelor Degree

TYPE	TITLE	URL	DESCRIPTION
Blog	Lifehacker	media url	Since I wear many hats and have to keep them all on at once, I have to always be working on increasing my personal organization and productivity. Lifehacker is one of the two sites I rely on to help me out.
Blog	Beyond Blinking Light	media url	Very thoughtful site discussing how to generate real value as an IT organization. Speaks directly to my passion for the application of technology, rather than building it up for its own sake.
Blog	Rands in Repose	media url	Frank and insightful instruction and commentary on management, software development and managing software developers.
Blog	Seth's Godin's Blog	media url	Wisdom from the master of permission marketing. As someone involved in heavy direct marketing, I find Seth to be an excellent guide into remaining ethical and successful.
Blog	Manager Tools	media url	Straightforward training and advice on how to be an effective manager. I owe a huge debt of gratitude to these two guys and the community they've created.
Book	Good to Great	media url	This modern classic helps me remember to focus on winning long-term strategies and not just on the quick-turn reward.
Book	Data Mining Techniques for Marketing, Sales and CRM	media url	The bible on predictive analytics for real-life business applications. This book jump started my education in data modeling and remains a valuable reference.
Magazine	The Harvard Business Review	media url	There's nothing better to keep your brain working. I became hooked on this excellent publication during my MBA. I try to get down to the university library to read it, but don't get to nearly as often as I'd like.
Magazine	The Wall Street Journal	media url	The one paper everyone in business should read. I rely on it for business, national and world news.
Website	DB Marketing	media url	A fantastic resource created by a very smart fellow. Chock full of advice and realistic plans to turn data into profits.

Highlights:

Repeatedly succeeded where others had given up or failed

Companies I like:

Aspire Media, EMC, Sun, Seagate

Strategic Planning
Business Analysis
Sales Interpretation
Technology Solutions
Project Management
Process Automation/Optimization
Business Intelligence

• analyst
• business intelligence
• strategy
• technology
• manager
• MBA
• microsoft
• macintosh
• database
• implementation
• analysis
• business
• direct marketing
• publishing
• media
• online
• email
• online publishing
• project manager
• cost savings
• information
• leader
• consultant
• business analyst
• developer
• software
• finance

Managed a skunk works team outside of IT, directly accountable to the business managers. We built numerous custom systems, enabling new business opportunities and keeping productivity high, despite cutbacks and an erratic business climate. I was charged with the goal of finding ways to profit from our data assets. I oversaw and participated in the development of a customer profiling/valuation model. This, plus solid BI tools, increased direct marketing response by 20% and dramatically reduced customer churn.