Description
Strategic marketing executive with traditional brand marketing and full integrated marketing expertise. Background in building and launching internet businesses and new products and channels.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | (Confidential) | 10/2006 - Present |
| Gateway | (Confidential) | 2/2004 - 10/2006 |
| Capital One | (Confidential) | 8/2002 - 2/2004 |
| Bieju Trading & Development | (Confidential) | 5/2001 - 8/2002 |
| Rx.com Inc. | (Confidential) | 6/1999 - 5/2001 |
| Cox Interactive/Cox Enterprises | (Confidential) | 9/1997 - 6/1999 |
| Apple Computer | (Confidential) | 8/1993 - 5/1996 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| University of St. Thomas | MBA/MIM Coursework | 1993 | Master Degree |
| University of St. Thomas | Business - Marketing | 1992 | Bachelor Degree |
| University of St. Thomas | Journalism - Advertising | 1992 | Bachelor Degree |
Accomplishments
Highlights:
• Directed all quarterly and annual marketing planning for direct consumer and small business segments ($250m+ annual revenue) including go-to-market approach, target audience selection, media mix, partner strategy and budget allocation. • Managed overall execution of $30m annual consumer direct integrated marketing plan including media planning, advertising, relationship marketing, online, email, affiliate, partnership strategy and lead generation programs. • Achieved revenue targets and budget goals every quarter responsible for consumer marketing strategy and execution. • Built and executed marketing program acknowledged as thought-leading by the US Dept. of Education. • Grew strategic partner-generated volume 30% by developing innovative joint strategies and proactive partner marketing plans, including overall positioning, promotion, and communication strategy. • Developed brand identity and strategy and annual marketing plans of leading online and mail-order pharmacy and helped build company from concept and 12 employees to a $40 million company with over 200 employees. • Responsible for day-to-day management of annual marketing budgets ranging from $1- $40 million. • Selected and managed advertising, branding, web development and public relations agencies and was responsible for overall development and management of marketing strategy, media plans, and creative execution. • Successfully launched brand nationally across television, print, direct mail, outdoor, radio, and online mediums which accounted for an 1100% increase in sales in 4 months. • Assisted in the building of strategic alliances, both domestically and internationally and was responsible for negotiating portal deals, affiliate partnerships and other strategic relationships. • Built and managed team including product marketing, public relations, creative and online marketing functions. • Built transaction-related online products and managed them from conception to market by developing business and marketing strategies, product requirements, brand identity, sales plans, and customer support infrastructure.Companies I like:
Large Companies: Comcast, NBC, IAC, Roche Bobois, Google, Weiden+Kennedy, Apple, Dwell Magazine, Small-Mid-sized Start Ups, Publishers and Agencies
Job Skills
Keywords
Responsibilities
Presently lead all integrated marketing and circulation development activites for international publisher. Responsible for launching new products, developing business and marketing strategy and management of all execution.
