Description
Leader in spearheading business growth through a strategic and practical use multiple channels including Direct mail, Inbound teleservices, Statement inserts and the Internet.

Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
(Confidential) | (Confidential) | 6/2005 - Present |

Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
Fordham | Marketing | 1986 | Master Degree |

Accomplishments
Highlights:
Citicorp - Developing key communications for Acquisitions (all channels, Retention and Activation. JP Morgan Chase - Launched the first proprietary product (Identity Theft monitoring) that became leading revenue generator for the division.Companies I like:

Job Skills
P&L responsibilities | ![]() ![]() ![]() ![]() |
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts. | ![]() ![]() ![]() ![]() |
Sales Support | ![]() ![]() ![]() ![]() |
Software Implementation | ![]() ![]() ![]() ![]() |

Responsibilities
Curently lead all Marketing Strategy / Communications for new product category, Unsecured Lending.
Developing (with creative agency) and testing new creatives that are raising response rates.
