Leader in spearheading business growth through a strategic and practical use multiple channels including Direct mail, Inbound teleservices, Statement inserts and the Internet.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	(Confidential)	6/2005 - Present

SCHOOL	MAJOR	YEAR	DEGREE
Fordham	Marketing	1986	Master Degree

Highlights:

Citicorp - Developing key communications for Acquisitions (all channels, Retention and Activation. JP Morgan Chase - Launched the first proprietary product (Identity Theft monitoring) that became leading revenue generator for the division.

Companies I like:

Toyota, Bank of America

P&L responsibilities
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Sales Support
Software Implementation

Curently lead all Marketing Strategy / Communications for new product category, Unsecured Lending. Developing (with creative agency) and testing new creatives that are raising response rates.