Looking for a position where my experience, passion, work ethic and drive can make an immediate impact and that is mutually beneficial for both myself and my new employer. I've never taken a position based entirely on base pay and I find it much more appealing to be paid a fair base with incentives based on my performance!

COMPANY	POSITION HELD	DATES WORKED
Charlestone International, Inc.	Sr. Director Worldwide Sales and Marketing	9/2007 - 5/2008
Passion Driven, Inc.	VP Event Marketing/Marketing	7/2004 - 5/2007
The 4 Sum Group, Ltd.	VP Marketing/Event Marketing	5/1997 - 6/2004
L.A. Gear, Inc.	VP Event Marketing/Creative Services	9/1986 - 4/1997

SCHOOL	MAJOR	YEAR	DEGREE
College for Financial Planning	Finance/Marketing	1981	Specialist Degree
University of California at San Diego	Business Administration	1979	Bachelor Degree

Highlights:

•Partnering with Wal-Mart to become their first name brand athletic footwear alliance! •Introducing Johnson & Johnson’s sugar substitute, Splenda, to the entire U.S. market! •Helping to create the image, brand visibility and consumer market for L.A. Gear, Inc. •Creating Event, E-Commerce/Internet & Promotional Programs for Universal Studios. •Taking a small company like L.A. Gear, Inc. and going Public on the N.Y.S.E.!

Companies I like:

Entertainment, Sports, Footwear, Apparel, Fashion and Recreation

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership
Event Marketing
SEO and SEM
Marketing Communications
Public Relations
Accomplished Public Speaker

• marketing
• Events
• Promotions
• E-Commerce
• Internet
• Trade shows
• Communication
• Sponsorships

Responsible for event marketing, creative services, marketing communications, strategic planning, events, trade shows, promotions, sponsorships, licensing, advertising, media, public relations, travel and entertainment. Managed $30 million annual budget. 115 direct and indirect reports. Key liason with major sports teams, league and athletes. Analyzed demographics and other factors to establish appropriate regional marketing approach utilizing product offerings, promotional tie-ins and joint ventures with third party partners to reach targeted goals. Developed and executed marketing strategies/campaigns for retention, acquisition and competitive environments. Managed cross channel TV commercials, electronic/print media and public relations. Managed joint ventures for special events such as festivals, concerts, charities, etc. Created incentives, trained, coached and motivated managers at retail. Developed incentives to motivate staff. Responsible for marketing plans and sales strategies. Created and wrote ads for TV, radio, newspaper and mailers.