Description
To develop, drive and manage all global internal and external communications initiatives to specific audiences.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | (Confidential) | 9/2005 - Present |
| StorageTek | (Confidential) | 2/2004 - 9/2005 |
| The American Institute of Architects – Colorado | (Confidential) | 10/2001 - 3/2004 |
| NxGen Networks, Inc. (dot-com company) | (Confidential) | 3/2000 - 9/2001 |
| Qwest (formerly US WEST) | (Confidential) | 4/1997 - 9/2000 |
| Adelphia Communications, Corp. | (Confidential) | 9/1994 - 4/1997 |
| United States Senate - The Honorable Hank Brown | (Confidential) | 9/1989 - 9/1994 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| Columbia College | History/Government | 1992 | Bachelor Degree |
Accomplishments
Highlights:
Manager, Global Marketing Communications Responsible for the management and delivery of effective global marketing communications to support the Company's product launches, image and brand, Public and Media relations, advertising as well as manage and develop effective teams to enhance professional development. Overall responsibilities include, managing the effectiveness and P&L of a $1.5 million marketing communications budget; the performance management and development of up to 14 direct reports (creative, project and content development) including goals setting, regular meetings and written performance appraisals; maintain and administer Company policies and procedures to support marketing communications; ensures compliance with Good Manufacturing Practices, safety policies, training of new team employees and ongoing training of subordinates; partner with senior level management in the development and execution of strategic marketing communications and advertising plans; develop and execute effective marketing communications programs that support and drive business strategies; oversee the development and implementation of corporate brand, image and graphic standards; ensure compliance of communications materials with corporate image and graphic standards; maintain primary relationships with outside vendors relating to the development, production and implementation of advertising, promotional, public relations, convention, and corporate communications programs; develop and direct all public and media relations programs and oversee and direct all communication and marketing content for Sharepoint (internal) and Content Management (external) websites. 2004 - 2005 StorageTek Senior Project Manager, Marketing and Communications Responsible for the planning, development and management of global integrated marketing communication programs in support of StorageTek and business group marketing and sales objectives. Other responsibilities included: defining and developing global strategic communications objectives and budgets; align worldwide integrated marketing programs for consistent brand, image and message for internal and externals websites and all collateral; utilize market intelligence from the corporation, various business groups, advanced marketing, channel partners, agencies, and field sales to develop and implement promotional campaigns; manage a team of up to 10 writers and designers; develop and deliver presentations to internal and external groups/audiences as required; develop integrated marketing push/pull programs for all channels; manage global integrated marketing activities with responsibility for results in terms of costs, methods and measurement of ROI; corporate messaging and branding development; coordinate product pitches with PR/Media Relations teams and develop and execute proactive communications to business unit, creative services and editors. 2001 - 2004 The American Institute of Architects – Colorado Component (AIA Colorado) (Interim) Executive Director, Communications and Operations Responsible for the overall operation of the state component and the development and implementation of all public and media relations, marketing and communications strategies for AIA Colorado and its local chapters. Other responsibilities included: managing the organizational development, planning and human resources-related issues of AIA Colorado; maintaining relationships with volunteer member committees; liaison to the state component’s Communications Advisory Board (CAB) by advising them on all communications and marketing programs that target the state component and various audiences within the architecture/design profession; developed and maintained effective communications initiatives for AIA Colorado and its four local chapters; served as Component spokesperson; manage a team of five employees through performance and development models; developed all MarComm materials; wrote and distributed press releases; maintained media relationships; managed and maintained the organization’s website and as such, acted as editor for the biweekly e-newsletter and quarterly print newsletter; undertaking of speeches, appearances and other opportunities; develop the state component general messages and talking points; developed and implemented successful media training programs for local chapter Board president-elects and coordinated all Government Affairs Committee (GAC), AIA National, and affiliate allied organization initiatives. 2000-2001 NxGen Networks, Inc. (dot-com company) Director, Corporate Communications Developed and executed proactive, communications, investor and public relations programs designed to project a favorable Corporate image and gain public support for a start-up VoIP telecommunications provider; counseled management on the public/employee relations implications of policies; Corporate spokesperson; responded to complaints, inquiries, and requests for Company information; press release content and management; developed and implemented the emarketing communications strategy (internal and external); planned advertising, and promotional communications projects to fulfill the aspects of the marketing plan; prepared and managed annual department budget; developed trade show/event strategies and schedules and coordinated related promotional project activities; contracted and served as liaison with outside Public Relations and advertising agencies; manage a team of six employees through performance and development models authorized articles and interviews regarding the Company’s promotional activities and ensured adherence to Corporate identity standards; worked with the Web Master for the development and launch of NxGen’s website; developed, planned and coordinated production of sales product training programs; developed and supervised the maintenance of the media database; evaluated research regarding new market trends and market reaction to promotional activities and recommended strategy adjustments; developed and maintained relationships with media and planned and conducted focus groups and other research to evaluate effectiveness of marketing communications. 1997 - 2000 Qwest (formerly US WEST) Marketing Manager, Growth Initiatives/Emerging Markets – State and Local Government Served as liaison between product management groups and BGS sales teams to identify customer needs; developed, positioned and implemented innovative product solutions and bundled offerings to the local government market segment including emarketing, ecommerce and egovernment needs; developed and launched product programs with effective tracking and measurement tools; developed and implemented successful direct mail campaigns; developed and implemented effective sales training tools and programs to the Emerging Market sales modules; acted as the key marketing liaison for the State and Local Government Market Management team to the regional public policy groups; developed a comprehensive communications vehicle between public policy, CAT and BGS Market Management; Base Management key lead; marketing communications collateral development and implementation; developed and conducted marketing presentations and internal sales training; developed strategic business and marketing plans to include internal and external outlets; developed and executed business plans to achieve branch objectives and bring new products and services into mainstream selling and developed and implemented comprehensive marketing plans for assigned products and services. 1994 - 1997 Adelphia Communications, Corp. Director, Government Affairs Liaison to cable consortiums, state and federal officials and cable regulatory organizations for the nation's seventh largest MSO, serving more than 1.5 million subscribers; managed lobbying efforts with general managers and public affairs coordinators targeted to state and federal elected officials and FCC officials and associated staff; developed and implemented all communication activities within corporate and system offices; developed and managed media and publicity management; directed corporate political letter-writing campaigns throughout the corporation and system offices nationwide; FCC compliance; worked with marketing communications team to develop effective Corporate communications, including brochures and videos; monitored and analyzed state and federal telecommunications legislation; developed and executed internal communications programs; developed and maintain department budget; responsible for distributing political contributions; tracked political campaigns; represented the company at charity, community and political functions and participated in events involving fundraising. 1989 - 1994 United States Senate Congressional/Press Aide The Honorable Hank Brown Responsible for promoting and project management of the Senator's agenda of defense/military, telecommunications, education and federal emergency assistance issues in the State of Colorado. Primary duties included but not limited to the following: acted as press assistant to the Denver media; managed a positive relationship with constituents, interest groups, local, state and federal officials and congressional staff and issues arising from them; prepared and delivered approved speeches for the senator; researched, analyzed and developed legislative initiatives; prepared briefing and marketing communications materials; vendor management; represented the senator on many committees and advisory groups; advised and corresponded and developed and implemented the nomination process for potential Colorado candidates to represented service academies. Certifications Six Sigma – awarded Blue Belt May, 2007Companies I like:
Job Skills
Keywords
Responsibilities
1. PR/Media Relations
2. Brand Identity and Management
3. Positioning and Messaging
