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Beverly M

Seeking to move from Good to Great

Occupation:

Account Manager

Location:

Matteson, IL

Education Level:

Master

Will Relocate:

No

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Marketing Communications Professional with more than 15 years experience; adept at issue and reputation management that contributes to membership acquisition and retention. Skilled at building relationships with media and external partners to advance strategic goals. Plus, provide expert field marketing support for advocacy, community outreach teams; as well as execution of all elements around successful sponsorships and event planning. Specialized in marketing to diverse populations: African-Americans, boomers, Latinos and seniors.

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COMPANY POSITION HELD DATES WORKED

AARP Illinois (Confidential) 6/2001 - 7/2007
U.S. Census Bureau Chicago Region (Confidential) 9/1998 - 7/2000
Starcom Media Services (Confidential) 5/1997 - 9/1998
Burrell Communications Group (Confidential) 6/1991 - 5/1996
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SCHOOL MAJOR YEAR DEGREE

Lake Forest College Business 1990 Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Website BrandChannel media url Latest information on trends and white papers in brand communications

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Highlights:

Recognized with Performance Project Bonus for work as a member of the Best Employer Team.Consistently delivered media placement on priority issues (Rx in Medicare campaign, Social Security campaign, Medicare Part D outreach specifically in planning outreach to diverse and rural communities). Built solid reputation with media outlets around the state and considered a credible source for interviews (i.e. experts and “real people”).Forged strong relationship with key stakeholders in state’s business community to move 50+ workforce issues (Chicagoland Chamber of Commerce, Illinois State Council, SHRM, HRMAC, Illinois Commerce Commission, Illinois Management Association, Workforce Boards of Metropolitan Chicago).Successfully planned and executed multiple events that garnered record turnout for state office (Black History Month Celebration, Voices of Civil Rights Bus Tour, Business Solutions for an Aging Workforce conference).Developed cadre of communications volunteers that are certified producers with Chicagoland Cable Access Network with 8 shows to date that promote the AARP brand and strategic priorities. ? In collaboration with staff was responsible for the most successful triathlon event in the nation for people 50 and over. (Formerly the Triumph Classic 50+ swim.bike.run now Naperville Sprint Triathlon with 50+ Championship).

Companies I like:

McDonalds, Pepsico,

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strategic planning, media relations, community relations, event planning, reputation management, field marketing support, advertising media planning
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