Leading the marketing team of a mid-sized company

Highlights:

MARKETING AND SALES • Marketed and promoted Bradford Health Services to physicians, psychiatrists, mental health counselors, attorneys and business leaders. • Developed and implemented monthly marketing campaigns for the Bay Medical Blood Bank • Coordinated extensive media coverage for Alabama Head Injury Foundation events throughout the year • Coordinated seven highly successful events, including an inaugural spring career fair • Designed and implemented quarterly marketing campaigns for member credit unions • Effectively used print and television media to promote organizations and events • Developed and coordinated statewide fundraising campaign • Coordinated fundraising special events throughout Alabama • Daily recruited Bay Medical employees and visitors to give blood • Successfully marketed organizations to the community through civic and student groups • Helped coordinate two employee golf tournaments WRITING AND GRAPHIC DESIGN • Wrote articles for BayView, the Bay Medical Center monthly employee newsletter promoting the blood bank • Designed promotional pieces for each campaign • Wrote press release and coordinated media for the congressional event • Designed and published quarterly newsletters for several organizations • Wrote press releases and compiled press kits for several organizations • Designed and printed Career Center publications • Designed collateral material for several organizations and events LEADERSHIP AND SUPERVISION • Supervised and placed 22 work-study students • Currently serve as Chairman of the Bay County Juvenile Justice Council • Recruited, trained and placed volunteers • Worked with student committees • Worked with and assisted board members of various organizations on fund raising efforts • Led sub-committees in planning employee events at Bay Medical • Assisted with other activities in Marketing/Public Relations office • Helped coordinate two employee golf tournaments • Coordinated other employee events while serving on hospital’s Employee Activity Committee RELATIONSHIP BUILDING • Developed strong relationships with local and statewide media in Alabama • Built strong relationships with referral sources (i.e. lawyers, doctors, business leaders, counselors) in Bay County, Florida • Used customer service and sales to build relationships with customers • Developed close relationships with donors, volunteers and board members through community service

Companies I like:

Southern Company, Pfizer, Astra Zeneca

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• Marketing
• Pharmacuetical Sales
• Account Management
• Public Relations

Currently developing strong relationship with clients. Coordinating major conference on chemical addictions for my company.