Performance Improvement Expert

Industry:	Marketing & Advertising
Occupation:	MBA
Highlights:	• Successfully created a viable $750,000 Marketing/Communications Agency •Developed a seminar for C-level executives as a PR/brand enhancement technique •Effectively built an affiliated advertising/marketing agency from scratch that delivered $4M advertising/marketing revenue over a 4-year period •Awarded prestigious New Spirit of Excellence award for exemplary customer service
Ideal Companies:	Industries: Media, Newspapers, Ad Agencies
Education level:	Master
Will Relocate:	No
Location:	Minneapolis, MN

1) Surpassed growth milestones of 5.4% and 15.6 % for two separate products, in a static segment of the publishing industry 2) Coach sales and management personnel to achieve optimum results including sales net, new business development of both print and online/digital products

10/2007 - 10/2008

ECM Publications, Inc

Director / VP

• Led display advertising and marketing department for an 89,500 circulation free distribution community newspaper. • Improved performance of a failing sales department by instituting accountability measures and training sales reps in 5 step solution selling consultative process, accelerating general advertising sales and increased general advertising revenue by 26% in a six-month period • Motivated and led team of 7 outside and 1 telemarketing sales representatives to achieve $3.2M annual revenue • Led the development and implementation of new tracking and reporting processes and systems improvements, optimizing efficiency and streamlining procedures • Created and implemented new lead generation programs for effective new customer acquisition • Developed and reinvigorated online sales and digital marketing program, resulting in an additional $200,000 annual revenue • Initiated and implemented entirely new marketing communications program • Negotiated a first in the country community newspaper partnership with CarSoup •Personally handled large accounts, growing both print and online sales

10/2005 - 8/2007

Verizon/Idearc Media

Manager

9/2001 - 10/2003

TigerTodd Marketing

Self-Employed

• Conduct new business development and account management for independent marketing and public relations agency, concurrently while earning Masters of Business Communications degree.

7/1999 - 9/2001

LarsonAllen Search

Director / VP

• Develop strategic alliances and new customer base for executive recruiting division of regional accounting, tax, and consulting firm.

1/1995 - 6/1999

St Paul Pioneer Press/Gusto Program

Manager

• Implemented and directed loyalty program for metropolitan newspaper

6/1992 - 12/1994

St Paul Pioneer Press

Individual Contributor

• Successfully sold display advertising for metropolitan newspaper • In a competitor’s home territory, increased sales revenue by 48% to $400,000 during the first year; second year increased revenue by an additional 57%. Increased client base in same territory by 53% during a two-year period

2003

Master Degree

University of St. Thomas

• Business Communications

1985

Bachelor Degree

University if MN

• Communication/Theatre Arts

Skill	Rating
P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

Marketing, Advertising, Public Relations, Business Development, Strategic Planning, Sales Management, Training, Coaching, Award Winning, Profit/Loss Responsibility, Quality Improvement, Sales Performance Improvement