Description
Creative, strategic communicator with 20 years of experience, including brand, content marketing, communications and journalism. My talent is defining storylines and themes that demonstrate the brand and finding the most effective ways to integrate them into marketing plans. Managed teams, agency relationships and budgets, working with Private Equity and publicly traded companies. * New Platforms - Produced Livestreams for events during COVID, with thousands of viewers. Launched new podcast with content for brand-building and awareness. Known for finding creative ways to add video almost every asset to drive engagement and conversion. * Content Marketing - Developed online community, Fiserv Boardroom Series. Managed 15 bloggers, writing technology trends, grew community to 13,000 in one year. * Public Relations - Designed annual plan that increased earned media by 30%, securing coverage in The Wall Street Journal, Business Insider, Forbes, CNBC, and trade media. * Thought Leadership - Launched Center for Financial Insight to expand brand. More than 200,000 visits in first six months, earning #1 ranking in Cogent Brandscape report. * Brand Strategy - Designed internal/external strategy for new Vantiv and Fiserv brands, pitched stories to national, local and trade media. Exceeded engagement goals by 20%. * Social Media - Managed strategy of 12 social media handles, followers up 127%.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | Senior Director, Corporate Marketing | 3/2019 - Present |
| Marketo | Senior Director, Corporate Communications | 1/2018 - 12/2018 |
| Vantiv | Director Of Public Relations | 1/2015 - 5/2017 |
| Mountain View Communications | Founder | 9/2013 - 12/2014 |
| Jackson National Life Insurance Co. /Curian Capital | Director, External Communication | 8/2012 - 9/2013 |
Accomplishments
Highlights:
Companies I like:
amazon
Keywords
