A visionary and accomplished executive with 28+ years of extensive experience in Business development, Brand development, sustainability, R&D and supply chain management. Characterized as growth catalyst, a multi-faceted leader with strong track record in championing marketing programs and global marketing excellence frameworks. Instrumental player in supporting the Unilever global strategy (the world's third-largest consumer goods company) by ensuring that brand is developed to support the values of unrivaled quality, creativity and innovation. Recognized for developing innovative supply chain optimization solutions and strategies, in addition to leading highly complex projects aligned with scope, global and regional requirements. Strong expertise in achieving value-building goals across all areas of the Unilever by instilling a high-performance culture. Complementary skills include mega brands management at global and regional level co-authored strategic plans and led company through change and challenge to profitable growth. Focused on qualitative and quantitative research analysis and insight generation whilst driving interactive marketing, creative development, database /direct-marketing, public relations, sales promotion and visual merchandising initiatives. Seeking a challenging executive position with a progressive organization to contribute accrued experience towards accomplishing a synergy of change, growth and assured financial gains. CAREER MILESTONES * Awarded by the Global head of marketing for seamless execution of project in the biggest geography (Asia, Africa & RUB) for Unilever. * Accredited with trophy by Global head of Beverages Category for innovation leading for exceptional growth of 40% in one year in Chinese market. * Bestowed with the best global VIP ( Value Improvement project) for Beverages award. * Hand-selected to lead the global marketing project - Panorama for the biggest geography for Unilever drove the continuous. * Creating forum between Unilever & BASF at regional level in Shanghai to identify number of projects of common interest to both the companies. One of the projects was selected by the Global Chairmen for both the companies in Davos as sustainability project. * Played an instrumental role in registering annual savings of more than 1 million Euros by refurbishing the product logic in China (most important market for Unilever). * Led cost effective projects attained "Best in Class" status in prices for Pakistan in the region and ranked amongst top 3 companies for the country in the world. * Facilitated transformation in Laundry manufacturing process resulting in 20% capacity enhancement. * Captured opportunities, identified packaging projects for Unilever and Bestfoods integration to determine the synergies and best practices in order to optimize the supply chain cost (Project worth RS. 35 million was identified) * Dexterously led 'Simplifying champion" a complexity reduction project for Unilever Pakistan. * Owns development of various packaging work process and systems created central database for packaging materials and sizes to work out long - and short-term strategy for improvement. * Designed one of the best in class distribution packaging using CAPE (computer aided packaging evaluation), improved the cubical efficiency by 16% for the logistics of the finished goods. * Managing & improving the efficiencies of production facilities. * Developed widest used software for Unilever with three waves of improvement in the entire region of Asia & Africa.

Highlights:

• Management
• Sales
• Benchmarking
• Business Development
• Change Management
• Evaluate
• Information Technology
• Integrate
• Leadership
• Light Emitting Diode