Description
Innovative senior executive, marketing/social media professional and graduate school professor experienced in high-volume, multi-unit retail and corporate operations. Desires a position to assist management or business leader in a professional corporate environment. Skill Highlights Product Development Multi-media marketing Client account management CRM experience Budgeting expertise New Customer acquisition Market research and analysis Direct mail campaigns Customer-oriented PowerPoint expertise Business operations organization Branding & Brand Positioning Knowledge of trending data Focus Group Moderator Adobe Illustrator MS Office Articulate public speaker Writer Interactive marketing pro SEO Developer Core Accomplishments Marketing & Communications Specialist * Implemented marketing strategies resulting in growth of agency billings from $35 million to $362 million in three years. * Developed, named and introduced the world's largest-selling motor oil (Mobil One) -the first synthetic automotive oil. * Managed the two largest agencies on Wall Street as General Manager of one, President of the other. * Conducted over 600 focus groups for branding projects and other assignments. * Worked in every department of large advertising and public relations agencies from creative development to research to account management, et al. * Created first internet site in America called The White House Home Page. * Taught original courses in graduate Masters degree programs and undergrad at Seton Hall University and Fairleigh Dickinson University. Marketing & Communications Specialist * Implemented marketing strategies resulting in growth of agency billings from $35 million to $362 million in three years. * Developed, named and introduced the world's largest-selling motor oil (Mobil One) -the first synthetic automotive oil. * Managed the two largest agencies on Wall Street as General Manager of one, President of the other. * Conducted over 600 focus groups for branding projects and other assignments. * Worked in every department of large advertising and public relations agencies from creative development to research to account management, et al. * Created first internet site in America called The White House Home Page. * Taught original courses in graduate Masters degree programs and undergrad at Seton Hall University and Fairleigh Dickinson University.
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Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
Rutgers School of Law | 1966 | Master Degree | |
Columbia College | Architecture | 1963 | Bachelor Degree |
Polytechnic Preparatory Technical High School | Government and | 1959 | Bachelor Degree |
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Accomplishments
Highlights:
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Keywords
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