Brand Management * Annual Marketing Planning * New Product Launches * Retail Strategy Budgeting & Forecasts * Digital Marketing * Project Management * Cross-Functional Collaboration * Managing Teams HIGHLIGHTED Retail Marketing - Created and managed Corona's successful and award-winning summer "Win a Beach" integrated national retail campaign supported with advertising, new packaging, digital, social media, public relations and event activation. Promotional national retailer overlays in the grocery, drug, convenience and mass channels resulted in 111% ROI. Improved Corona's summer sales -4% to +2% despite declining economy. Brand Management - Launched highly visible "Let It Be Served" brand advertising campaign supported via national print, digital, retail merchandising and events to drive General Market awareness and sales velocity for Mexico's Modelo Especial beer. Developed successful scalable plan to launch Modelo Especial on Draft. Drove year over year sales increases of +10% (2008), +8% (2009) and +16% (2010). Product Differentiation - Developed Beats by Dre's 2013 portfolio strategy and activation plans spanning all audio categories generated 20% sales increase. Consulted for Beats' award-winning London Olympics 2012 summer marketing campaign, including social media strategy and pop-up retail stores. Doubled prior year sales.

Highlights:

• Marketing Management
• Retail
• Social Media
• Merchandising
• Wireless
• Operating Room
• Sales
• Advertising
• Brand Management
• Budgeting