OF ACCOMPLISHMENTS AND SPECIALTIES * Digital Content & Writing: Formed the first comprehensive digital content strategies for many companies. Built an E-commerce platform for a major media corporation, key in turning $50-million annual loss into $23-million profit. Built company-first sites for Microsoft, Time-Warner, and the National Gallery Of Art. Wrote website and user interface copy and labelling for websites and mobile applications. Founder of Agile Marketing Association, and developed Agile Marketing Maturity Model (AMMM) for organizational development. * Customer Experience (UX): Designed customer experiences (UX) in several industries. Drove increases in customer engagement and retention and led innovation teams to build businesses and grow customer markets and share of wallet. Led service design and content strategy teams, evolving workshop techniques, prototyping tools, and field research within Agile framework and service design methodologies. * Strategic Communication: Provided the main public face of several businesses and led social media campaigns that set company records. Wrote marketing plans, business plans, operating plans, and product positioning. Spoke and provided thought leadership at industry conferences on content strategy, social media, branding in the 21st century, and corporate transformation. * Strategic Account Leadership: Created comprehensive systems that brought companies' marketing into the 21st century, including business analytics maturity models. Built trust with C-level management in accounts to deliver outstanding strategic result and grow new business opportunities. * Marketing Strategies: Created the website and marketing platform for $80-million consumer brand launch, including writing and managing content strategy. Developed industry-first marketing platforms and websites for Fortune 500 companies in several industries, including entertainment and computer. Boosted sales of digital camera 450% by conceptualizing and developing industry-first features. Co- won U.S. patent for creating an interactive television application GUI, which billions of people use daily Digital Content Strategy * Content Strategy * Content development User Experience Design * Product Management * Service Design * Broadcast Production* Social Media Strategy & Management * Media Creative * Analytics * Editorial Training AND SPECIALTIES * Digital Content & Writing: Formed the first comprehensive digital content strategies for many companies. Built an E-commerce platform for a major media corporation, key in turning $50-million annual loss into $23-million profit. Built company-first sites for Microsoft, Time-Warner, and the National Gallery Of Art. Wrote website and user interface copy and labelling for websites and mobile applications. Founder of Agile Marketing Association, and developed Agile Marketing Maturity Model (AMMM) for organizational development. * Customer Experience (UX): Designed customer experiences (UX) in several industries. Drove increases in customer engagement and retention and led innovation teams to build businesses and grow customer markets and share of wallet. Led service design and content strategy teams, evolving workshop techniques, prototyping tools, and field research within Agile framework and service design methodologies. * Strategic Communication: Provided the main public face of several businesses and led social media campaigns that set company records. Wrote marketing plans, business plans, operating plans, and product positioning. Spoke and provided thought leadership at industry conferences on content strategy, social media, branding in the 21st century, and corporate transformation. * Strategic Account Leadership: Created comprehensive systems that brought companies' marketing into the 21st century, including business analytics maturity models. Built trust with C-level management in accounts to deliver outstanding strategic result and grow new business opportunities. * Marketing Strategies: Created the website and marketing platform for $80-million consumer brand launch, including writing and managing content strategy. Developed industry-first marketing platforms and websites for Fortune 500 companies in several industries, including entertainment and computer. Boosted sales of digital camera 450% by conceptualizing and developing industry-first features. Co- won U.S. patent for creating an interactive television application GUI, which billions of people use daily Digital Content Strategy * Content Strategy * Content development User Experience Design * Product Management * Service Design * Broadcast Production* Social Media Strategy & Management * Media Creative * Analytics * Editorial Training
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