I am a young executive with over 10 years of marketing & sales experience in the fitness and wellness industry. I have always been an agent of change for the organizations I worked with. In business - as in life - I always put people first. Subsequently both profit and competitive advantage come along as natural byproducts.

COMPANY	POSITION HELD	DATES WORKED
Technogym USA Corp.	(Confidential)	1/2002 - 5/2007

SCHOOL	MAJOR	YEAR	DEGREE
L. Bocconi - Milan - Italy	Marketing	1994	Bachelor Degree

Highlights:

2002 - 2007 Created a new business division targeting professional Health/Wellness facilities 2000 - 2002 Designed and realized Web Site leading a team of 10 people. Wireless SW to create, assign and track workout routines 1998 - 2000 Created International marketing and communication strategies, brand positioning, events and tradeshows, press and sponsorships, advertising, collateral material, corporate web site. Oversaw 7 Subsidiaries (6 Europe - 1 U.S.A.).

Companies I like:

Apple, Alternative Energy

Business Development
Strategic Planning
Organizational Process Design
Reporting
Balance Sheet Responsibility
Microsoft Office
Bookkeeping
Presentation Skills
Business Writing Skills
Design Organizational Process
Business Analysis
Sales Force Automation
Sales Interpretation
P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• business development

Built a new division to Market and sell capital equipment and technology to professional Healthcare operators (Hospitals, PTs, Rehab, Active Aging, YMCAs). Led a large sales force. Use Siebel OnDemand as CRM software. Responsibility for overall revenue target and P&L. Expertise in consultative selling