Cutting Edge Countertops, Perrysburg, OH 2019 - 2019 Marketing Manager Design and implement marketing plans for showrooms in Michigan, Ohio, and Indiana for retail business as well as kitchen and bath dealer network. ! Marketing Communications. .Developed annual marketing plans/campaigns centered on custom ads for outdoor, print and social media along with collateral promotional products, events and display items. Developed and managed a range of marketing materials that promote brand awareness and recognition including advertisements, brochures, flyers, reviews, web and social media. ! Marketing Research. .Collected data from internal sources, and advertising partners to best determine placement, medium, and strategy to implement the marketing plan. Analyze PPC campaigns and adjust accordingly to make the company top in Google search. ! Graphic Design Created graphic layout for flyers, sales documents and presentations as needed. Managed a third party agency in graphic design and brand standards for brochures, web design, and advertisement. ! Sample Program. .Organize, manage, inventory, and ship samples of natural stone and quartz to our showrooms and vendors to assist in material sales. ProMedica, Toledo, OH (Health System) 2018 - 2019 Senior Marketing Communications Specialist Drove all marketing communications and brand awareness efforts for specific aspects of the health system: Monroe, Fremont, and Fostoria Hospitals, MyChart (patient portal), Urgent Care, and Pulmonary, Laboratory and Radiology service lines. ! Marketing Communications Developed annual marketing plans/campaigns centered on custom ads for outdoor, print and social media along with collateral promotional products, events and display items. Met monthly with clients to review and maintain a successful marketing plan. Developed and managed a range of marketing materials that promote brand awareness and recognition including advertisements, brochures, flyers, web pages and press releases. ! Graphic Design Created graphic layout for flyers, sales documents and presentations as needed. Led development of annual presentation for Chief Acute Officer to deliver to each of the systems 13 hospitals. ! Internal Communications. .Generated special interest and biographical stories for an Intranet communication site and internal facing social media to highlight areas of concentration. ! Marketing Research Collected data from internal sources, clients and advertising partners to best determine placement, medium and strategy to implement the marketing plan. ! Video Support Wrote scripts and managed production for promotional videos highlighting areas of concentration when needed in my marketing plans. Joshua R. Lake joshlakemarketing@gmail.com P a g e Tw o HCR ManorCare, Toledo, OH (short-term post-acute and long-term care) 2014-2018 Marketing Communications Specialist Led communications and brand awareness campaigns to promote facilities nationwide and ensure brand fidelity facilitated social media outreach and coordinated frequent promotional events to increase partnerships, utilization of facilities, and integration of internal services. ! Marketing Communications Developed and updated a range of corporate marketing materials including press releases, brochures, web pages and blogs that assist with overall brand awareness and brand recognition. Assisted national marketing campaigns and supported 500+ facilities nationwide with marketing campaigns, custom ads, collateral promotional products, events and display items. Managed the development of annual calendar highlighting patient artwork nationwide. ! Graphic Design Created graphic layout for flyers, brochures, sales documents and presentations as needed. ! Vendor Management Managed the relationships with the company's promotional product vendor, national display vendor and the national Yellow Page vendor. Ensured adherence to brand guidelines, provide designs, collaborate with external designer, verify proofs of goods/materials, and pay invoices. ! Digital Media Assisted in managing corporate web page and social media channels Facebook, LinkedIn and Pinterest by setting strategies using all tools (website, e-mail, social media, blogs, SEM, SEO, Pay per click). Co-created and maintained a web-based Sales Solution Center for the sales force to easily find solutions while in the field. ! Video Support Recorded and edited video for the sales team for training and presentation. Josh Lake Marketing Consultants, Temperance, MI 2012-2015 Graphic Designer for Partners in Education (A nonprofit education agency) Collaborated with stakeholders, copy editors, photographers, and designers to create marketing materials. ! Brand Development Created logo for Afterschool Alliance of Northwest Ohio, a program of Partners In Education and brand guidelines for logo/brand uses. Reconstructed the Partners in Education's annual dragon boat festival marketing for the event. ! Graphic Design. . Create graphic layout for flyers, brochures, sales documents and presentations as needed. Created several templates of Prezi/PowerPoint. Generated marketing materials for Summer Learning Conference and networking events of the Afterschool Alliance of Northwest Ohio. Created brochure for Back to the Future Initiative of the Future of Toledo. Designed the logic model template for United Way, Partners in Education and their associates. PRIOR EMPLOYMENT
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