Description
Brand Development & Recognition * CRM/Loyalty Marketing * Go-to-Market Strategy * Strategic Marketing & Operations * Leadership & Team Management * Project Management * Budgeting and P&L Oversight * Market Research & Analysis * Vendor & Agency Relations * Business Growth Strategies * Channel Management & Expansion * Sponsorship Negotiation NOTABLE CONTRIBUTIONS * Headed and executed strategic marketing and distribution plans, which increased the YoY sales by 30%. * Effectively led award-winning marketing campaigns boosting customer segments by 20% YoY. * Demonstrated expertise in managing over $100M in sports and music sponsorship portfolio for major Northwest organizations including Seattle Mariners, Portland Trailblazers, Live Nation, Seafair, University of Washington, and Gonzaga University. * Administered a marketing budget of up to $100M drove annual customer growth to 25%, $600M in annual revenue through a robust marketing strategy. * Devised and implemented strategic marketing plans through effective leadership and management skills, which resulted in obtaining #1 position in market share in two major markets within 18 months. * Lifted sales by 50% YOY in Costco, Homebase, and Circuit City locations. * Executed local area marketing plans for over 100 retail locations driving 24% in YOY growth. * Led the successful launch of 100 "store within a store" concept locations in five major retailers in a 6-month period. Over six years of demonstrated experience working effectively as an independent consultant on a project basis while raising a successful family. Established an interior design and event management business by utilizing hands-on experience in strategic planning, marketing, sales, and business development. * Determined client's goals and requirements of the project and designed residential and commercial interiors and private events accordingly while adhering to time and budget constraints. * Volunteered consistently in school auctions, raising $2M in funds within 4 years. REBECCA AMOS-STUART Page 2
Accomplishments
Highlights:
Companies I like:
Expedia, Vulcan, Gates Foundation, Pemco, Convoy, Stripe, Rover, Trupanion, Facebook, R Stuart Design, Red Fin, Amazon, Zillow