MARKETING, BRANDING, ADVERTISING & PUBLIC RELATIONS Insufficient positioning restricted business growth. Interviewed customers and vendors, discovered disconnects, refocused marketing, assembled team, contracted agency, overhauled branding, revitalized identity, optimized budget and launched new campaigns. Revenue boosted by 45% over 4 years captured 70% sector margin share. STRATEGIC PLANNING & ORGANIZATIONAL DEVELOPMENT Dysfunctional partner relationship suppressed sales traction. Solicited feedback from stakeholders, crystalized pain points, engaged joint product development venture, formalized project roadmap, galvanized support, developed marketing/support systems and fueled sales funnel growth. Grew revenue from $0 to $20M in 18-month target. SALES, BUSINESS DEVELOPMENT, PARTNERSHIPS & ALLIANCES Poor international brand awareness prohibited expansion. Researched market, pinpointed demand, authored marketing plan, hired channel partner, deployed awareness campaign, orchestrated thought leadership program and executed sales strategy. Cultivated 8 prospective accounts in 12 months enabled $25M+ in potential value. INNOVATION, TECHNOLOGY & SOLUTION DEVELOPMENT Commoditized products eroded margins and threatened sustainability. Analyzed product silos, identified growth opportunities, championed bundling, overhauled strategy, revamped pricing and collaborated with PLM team to launch products in underserved spaces. Netted $30M incremental revenue growth improved margins by 25%. E-COMMERCE & DIGITAL MARKETING DEVELOPMENT Lack of online store inhibited expansion into new segments. Analyzed market, discovered needs, authored business plan, engaged web developers, established call center, launched digital and social campaigns, outsourced SEO, and optimized performance. Increased traffic by 60% CAGR, revenue to $1M raised gross profit to 40% in 5 years.

Highlights:

• Marketing Management
• Sales
• Management
• Planning
• Strategic Planning
• broadband
• Distribution
• P&L
• Product Development
• e-Commerce