Accomplished marketing and business development professional with 15+ years' digital and integrated marketing experience across B2B and B2C platforms. Proficient in marketing strategies, analytics, social media and event management. Creates game changing campaigns for brands, demonstrating exceptional creative, communication and interpersonal skills. Strong experience making data-driven decisions to continually optimize performance within established constraints. Balanced strategic and tactical thinker with proven analytical and problem-solving skills. Areas of focus include marketing innovation, international trade and business, econometric studies, digital media, social media, web analytics, event management, brand identity, public relations, sponsorships, business development, strategy and leadership. Multi-lingual: English, French, German, Spanish. Director of Marketing - ACCESS Event Solutions (April 2017 to Oct. 2018) * Developed the annual plan and strategies, tactics and resources necessary to achieve goals * Responsible for sales and marketing strategic efforts to increase sales and brand awareness * Monitored all marketing campaigns and conducted market analysis to identify opportunities for growth * Provided leadership, direction and management * Monitored business metrics in regard to revenues, profitability & market share * Collaborated with sales to define effective channels and lead generation tools Vice President Marketing - GameWorks Entertainment (Nov. 2013 to April 2017) * Created, managed, coordinated & executed all marketing strategies and media buys nationwide * Designed and executed effective lead generation, social media and digital media campaigns using SEO, SEM, PPC, CPA and web analytics * Directed management of one with dotted-line management of 8 to 10 sales staff that included training on sales funnels & processes * Ensured achievement of revenue goals by leading the design, implementation and execution of all retention strategies across all relevant media channels * Drove marketing business planning, forecasting, budgeting and measurements for 2 retail brands at up to 13 locations nationwide Results: 5 to 10% sales increase year to year Director of Marketing - Legends Outlets (Aug. 2012 to Oct. 2013) * Planned strategic sales, marketing and communication programs to enhance sales * Created and managed center's special events to constantly entertain guests * Coordinated public relations efforts and media relations * Assessed competition and conducted market research to evaluate program effectiveness * Created and managed marketing budget. Provided sale forecasting for center and pertinent tenants Results: Grew market share by 35% in one year

Highlights:

• Business Development
• English Language
• Event Management
• Focus
• French Language
• German Language
• Integrate
• Lead Generation
• Leadership
• Management