Communications Specialist with proven track record delivering measureable marketing results for Fortune 500 clients. Extensive experience leading a diverse team creating effective cross-media communications programs. Highly skilled writer who will deliver top-quality work in a high-pressure environment, against extremely tight deadlines. SELECT ACHIEVEMENTS * Directed the creation of over 2,000 pieces of communication-videos, social media posts, dynamic digital ads, television and radio spots-for the Toyota Dealer Association, serving over 400 dealers in 22 states from the East Coast to the Rockies. * Grew the creative department at Saatchi from 14 to 26 highly skilled writers, art directors, designers and producers, enabling the successful transition from a primarily broadcast-focused agency to over 75% digital in less than five years. * Initiated the repositioning of the Buick brand with the Lucerne launch, a campaign that continues to pay dividends in higher brand opinion and sales * Created the very first ALDI television campaign, effectively introducing a 60 year-old German company to the U. S. Marketplace. The campaign received a highly-coveted EFFIE award for effectiveness. * Collaborated with the Colorado Film School to produce cost effective message for target market in the Rookie Mountain area. Initiative resulted in a Win Win for both the Dealer Networking and Colorado Film School students. Currently in 8th year of production. * Created the launch commercial for the Apple iBook, which was featured in the Art in Advertising exhibition at the Museum of Modern Art in New York. * Created the campaign for the launch of the Mazda Tribute, the most successful new-model introduction in Mazda's history. * Pioneered the use of programmatic, data-based marketing at Saatchi, dramatically lowering cost-per-qualified lead for our clients.

Highlights:

• Facebook
• Networking
• Social Media
• Automotive
• Advertising
• Retail
• Communications
• LESS
• Apple
• Marketing Management