Description
* * * * Launched, managed and increased YOY sales in Experiential Division which was named as one of the Top 100 Event Agencies in Event Marketer for 10 consecutive years (2007-2016) Developed interactive creative and managed multi-year experiential sponsorship/activation of Bank of America's Major League Baseball (MLB) All Star Game and Playoffs cited in EM magazine of capturing each attendees' brand interaction for over one hour with minimal budget Created and managed Amtrak's travel experience incorporating sight, sound and motion to virtually transport travelers to multiple hub destinations while increasing brand loyalty via acquisition for Amtrak Guest Rewards Increased acquisition sales revenue with telecommunications brands from $5M to $25M with development, training and management of national acquisition sales team network of 300+ reps in 40+ states PROFESSIONAL EXPERIENCE CEO, Marcus Consulting Group 8/2017 - Present Sales and marketing agency providing business development, account management and field operations consulting services to media and marketing agencies and top brands * Managed and executed Morgan Stanley technology team focus groups and staff training for major Skype Video rollout to 30,000 employees * Created and branded "The Sampling Agency" for launch of Look Media's start up sampling division including PowerPoint presentation deck and training materials * Managed $4MM RFP process from sourcing to final selection of agency participants for large scale sporting event hospitality suite construction and activation at Tryon International Equestrian Championships * Publisher of Syosset Woodbury Neighbors (BVM Media), a 4-color community publication featuring local family cover stories, local events with sponsor generated content Mobile: 917-974-3140 Vice President, ImagiCorps 1/2017- 8/2017 Fab 50 Design and Fabrication Agency Responsible for new business development with focus in experiential, retail and permanent exhibit displays Managed all new business development and communications to expand Agency services into experiential, retail and permanent exhibit displays including lead sourcing, client presentations, proposal generation and account services * Grand EX Award for Best Production of a Consumer Event for the Pokémon World Championships in San Francisco combining live production and media streaming providing a platform to engage and celebrate the gaming community * Fabrication and installation of Comedy Central's Broad City Coloring Book experience at Comic Con San Diego Senior Vice President, Elite Marketing Group Experiential Marketing Agency 5/2002 - 6/2016 Managed all Business Development, Account Services and Field Operations for acquisition and experiential marketing divisions including internal creative and marketing process for strategic development of client promotional campaigns * Deliver year-over-year sales and profit growth with Fortune 500 client base including acquisition accounts include Citibank, Chase, TracFone and US Bank and experiential accounts include Boar's Head, Lindt, Cablevision, Charter Communications, CBS Sports (SEC Football), Bank of America (MLB/Amtrak/AAA), Whitewave Foods (Silk/International Delights/Horizon), MetroPCS and Microsoft Surface * Executive Committee leader to determine future growth, direction and corporate culture * Responsible for fiscal oversight for all division budgets, expenses and profitability including establishing goals and incentives utilizing key performance indicators including sales by geography, market size and market growth * Created, managed and conducted motivational training for field staff programs via in-person, phone and Skype Vice President YouthStream Media Networks 6/1998 - 5/2002 Youth targeted Media Company targeting high school and college students focusing on Out of Home, Digital, Print and Experiential * Launched first ever Nike College Athlete Sponsorship page in college newspapers nationwide celebrating nonvarsity student athletes at 12 key universities * Created and managed Spring Break Takeover events for AT&T and Coca Cola in multiple domestic and international locations * Launched new credit card marketing and acquisition services division with The Associates and MBNA * Launched first Powerade urban graffiti wall disruption campaign Account Executive/Vice President, American Passage Media 1/1984 - 6/1998 Youth targeted Media Company representing national college newspapers network and OOH media including AdRax newspaper stands, High School GymBoards, Directory of Classes Magazines and on-campus promotions. Responsible for individual sales and management of 5 office sales team for all print and OOH media properties * * * Management of all business development for 12 staff out of 4 regional offices including 4x recipient of Million Dollar Club award Company MVP 1997 and 1998 for superior leadership and results driven sales Launched first Premier Film Screening series on college campuses with sponsors Kodak and Liz Claiborne partnership with New Line and Warner Brothers studios
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