• 20+ years’ cumulative experience within roles as business owner and entrepreneur as well as Director of Marketing, Director of Business Development and Director of Allied Healthcare
• Fulfilled role as Director of Marketing for San Antonio Residence and Rehabilitation (San Antonio, Texas; (2016 to 2017) which included increasing referrals, Medicare admissions and total occupancy of facility
• Served as Director of Consumer Markets for Kaiser Permanente (Atlanta, Georgia; 1995-2002) created the first inbound/outbound sales call center, developed targeted direct marketing campaigns, TV, Media, Radio and Print
• Created and launched new recruiting and job placement division for PA’s and NP’s; served as Director of Allied Healthcare; developed marketing and sales initiatives which increased sales to existing clients by 67%, new sales by 57% and generated $10.1M in new revenue (Jackson and Coker - Atlanta, Georgia; 1992-1995)
• Executed sales and marketing strategies which generated over $58M in new revenue (Kaiser Permanente)
• Drove 52% increase in customer acquisition and increased campaign response rates by 54% (Kaiser Permanente)
• Business owner and Independent Agent providing business solutions and growth strategies to small businesses; growing to 2,200 independent agents and generating in excess of $150,000 a month in revenue
• Helped create new “Rhythm Cardiac Program” and part of pilot program with Main Methodist Hospital and Cardiology Consultants of San Antonio
• United States Army Reserves (Honorable Discharge) and Operation Desert Storm/Shield (Persian Gulf War Veteran) (1988 to 1996)
Description
