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Andre O

Vice President Marketing - 16+ years of premium brand success - Atlanta

Occupation:

Marketing

Location:

Atlanta, GA

Education Level:

Bachelor

Will Relocate:

YES

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It is my ambition to join an innovative, dynamic organization, willing to take risks and prepare for the opportunities that disruptions of tomorrow present. As a well-rounded inspirational and authentic leader, I thrive in environments with a strong organizational culture driven by motivated employees striving to challenge the norm, my curiosity to explore will compliment the mindset of the entity coupled with the ability to setup new business units and cultivating an entrepreneurial customer centric mindset.

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SCHOOL MAJOR YEAR DEGREE

University of Johannesburg Marketing Management 1993 Bachelor Degree
University of Johannesburg Marketing, Commerce and Financial Management 1992 Bachelor Degree
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Highlights:

* Guest speaker panels and conventions (Auto News '15, SEMA '17, Event Marketer Summit '18) * Global Marketing Council Porsche (2010 - onwards) * Recipient of international Porsche marketing award in US (x2) and Middle East (x1) * Numerous acknowledgements including Effie Award in '12 * International Management Development Program * Annual Top 10 Department of Economics & Chamber of Commerce award * Propelled Porsche brand strength through communication, dealers and events with tangible annual results - #1 Premium Brand Image Monitor Study, #1 JD Power Apeal Study * Fully responsible for development, construction supervision, commercial ramp-up and opening Porsche Experience Center(PEC) Atlanta in 2015 and PEC Los Angeles in 2016. At $170M, these venues represent the biggest investments outside Germany * Achieved notable operational success - revenue >$25M in the first year, a 300% increase over initial business case, 250.000 visitors to date with customer satisfaction score of 9.8 * Planned and executed the entire event activation and customer engagement portfolio, motorsport program, auto shows, club community management and grand opening events * Company lead for Porsche Taycan electric vehicle launch alignment, battery charging infrastructure coordination with Electrify America and customer awareness communication * 170% growth in retail sales from 2011 to 2017 (55,500 Porsche cars) through integrated demand generation campaigns and market relevant product planning * Principal for 918 Spyder (VIP) program, achieved sales of 300 super sportscars >$1.0M each and increased the revenue multiplier per client through loyalty initiatives * Regionally managed and implemented annual marketing plans for 190 dealers, directed channel spend to amplify national efforts and rolled out a new dealer website platform

Companies I like:

Apple, Google, Facebook, BMW, Mercedez Benz, Land Rover, Toyota, Coca Cola, JP Morgan, Delta

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