Experienced Marketing Director with over 18 years experience with a Fortune 100 company (McDonald's USA). A two sport collegiate athlete with impressive team leadership traits and a way to inspire greatness in teammates. Has a demonstrated history of developing high level talent working in the marketing & advertising industry. Skilled in Innovation, Creativity, Marketing Strategy & Advertising. Strong marketing professional with a Bachelor of Arts in Business Economics focused in Management, Marketing & Finance. Looking to take your company to the next level!

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	Director Of Marketing (Presently)	1/2006 - Present
McDonald's Corporation	Marketing Manager	3/2004 - 3/2006
McDonald's Corporation	Marketing Supervisor	3/2000 - 3/2004
Barkley Advertising	Account Manager	3/1998 - 3/2000

SCHOOL	MAJOR	YEAR	DEGREE
Bethany College	Marketing & Finance		Bachelor Degree

TYPE	TITLE	URL	DESCRIPTION
Website	Randy Bates - Linkedin	media url	LinkedIn

Highlights:

Results  Grown Regional sales to over $2 billion (record level)  Grown Regional guest counts to over 32 million (record level)  Grown franchise wealth to record levels  Consistently one of the top performing Regions in the McDonald’s system Innovation Led the Experience of the Future initiative including endless fries, table service and kiosks Took our sports sponsorships to best in class results driving partnerships o KC Chiefs: Macs for Sacks, Chiefs Burger & Red Friday o St. Louis Cardinals: Big Mac Land & mobile strategy o Nebraska Huskers Football: Macs for Sacks and ongoing promotions o NASCAR: Jamie McMurray McDelivery activation Led the test market for All Day Breakfast Led the test market for McCafe Beverage Lead - including McCafe coffee, smoothies & frappes 24-Hour Team Lead: first Region in the country with 50% of restaurants open 24 hours. First Region in the country with 80% of the Region on 24-hours Awards Marketing Director of the Year 2007, 2012 & 2014, Marketing Leadership Award 2015, Best Sports Integration Award 2014, Divisional Best Chicken Strategy 2013, Outstanding National Marketing Team – Beverage Team 2007, CMO Marketing Excellence Award 2007, Best Breakfast Plan Award 2007, Best Divisional Comp Guest Count Growth 2007  Creative Awards: Good Morning STL Campaign, 19 Addy’s (6 Gold & 13 Silver), 24 Hours, McCafe, 2 Obies & 1 Webby, Honor Angus - Top 10 “Coolest out of home ideas” Advertising Age

Companies I like:

Quick Trip, Adidas, Starbucks, Dr Pepper, Snapple, Coke, Pepsi, Nike, Hertz, Google, Southwest Airlines, Disney, Dairy Farmers of America, Hallmark, Cerner

Team Leadership
Talent Developer
Meeting Maximizer
Candid
Presentation Skills
Relationship Driven

• Advertising
• Public Relations
• Retail
• Team Lead
• Marketing Management
• Advertising Agency
• Marketing
• Leadership

I'm responsible for the Marketing of over 750 restaurants covering 7 states with total annual sales of over $2 billion. I have grown Regional sales over $600 million in 10 years and have added over 70 million visits. In my role I partner with four Advertising Agencies and 3 public relations agencies while managing an advertising budget over $20 million. I led our Regional Beverage Strategy adding over $100 million to this business driver. I led the team that was first market in the country to advertise McCafe beverages. I was named McDonald's Marketing Director of the Year in 2007, 2012 & 2014. I received the CMO Marketing Excellance Award, the Best Breakfast Plan Award and I was named to the Outstanding National Marketing Team - Beverage Team for my work with the McCafe launch. Received a "Webby" award for our Honor Angus campaign beating out Nike. I was featured in Advertising Age for one of the top 10 "Coolest out of home ideas". Above all of these accomplishments, I take the most pride in developing high level talent and had the pleasure to make 14 promotions as Director of Marketing. 5 of these promotions were to Director level or higher.