Experienced marketing communications professional that crafts and manages brand identities, marketing messaging, plans and strategies. Combines big-picture thinking with rigorous execution. Fluid Communications Marketing Communications Consultant 2014 - Present Merrillville, IN * Develops and manages marketing campaigns to include social media, mobile and traditional advertising. * Manages lead generation projects including funnel marketing development and Facebook advertising * Develops community engagement projects for community and county government projects to reach stakeholders and constituents * Created community engagement strategies for municipal and county governments * Create social media and email marketing * Created public relations outreach * Utilize analytics to gather essential marketing metrics * Executive Director Marketing Communications Ivy Tech Community College. 2001 - 2013 Gary, IN * Oversaw branding and enrollment marketing program and increased enrollment from 5,000 students to 15,000 in 10 years. Launched the internal communications e-newsletter which united 4 campuses and 300 faculty and staff * Developed and managed regional policies and graphics standards, improved signage, created internal TV monitor messaging, photography files, social media posts, and development of student newsletter (semester) * Engaged, cultivated and managed press relationships in Northwest Indiana to ensure coverage of programs, special events, public announcements, and other academic projects to shift college's image from strictly a "Technical School" to a broader "Community College" image based on the college's objective * Oversaw external marketing and advertising campaigns in a 7- county area. Manager Michi-Illiana Broadcasting 1995 - 1999 Niles, MI * Oversaw and Managed radio on - and off-air staff * Produced advertising and promotion campaigns for clients * Managed radio budget of $30,000 per month * Produced community programming and news
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