PROFILE: SEM * SEO * OPTIMIZATION * BUSINESS INTELLIGENCE * DIGITAL STRATEGY & PERFORMANCE AUDITS * DATA TRACKING AND ANALYSIS * COMPETITIVE MARKET RESEARCH * PRODUCT DEVELOPMENT * VENDOR SELECTION & MANAGEMENT * EXECUTIVE & CLIENT EDUCATION * LEAD GENERATION CAREER HIGHLIGHTS: DIGITAL MARKETING STRATEGIST, PRODUCT & BUSINESS DEVELOPMENT CONSULTANT - BLINKER Designed and managed comprehensive go-to-market strategy for Denver-based automotive technology startup, Mapped out strategic brand marketing goals from unknown app to market leader with data- centric solutions. Defined consumer behaviors that influence marketing, projections, expectations and product design. Built strategic technology partnerships via personal network and research. Approved budget allocations and calculated cost/ impression > cost/click > cost/install to cost/sale projections. SENIOR DIGITAL STRATEGIST - MINACS MARKETING SOLUTIONS Redesigned digital marketing and data reporting products to exceed current industry standards for
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