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Michael M

Marketing

Occupation:

Marketing

Education Level:

Bachelor

Will Relocate:

YES

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SUMMARY Seasoned marketing professional with a comprehensive background managing highly effective communication campaigns that supported key sales, marketing and stakeholder engagement objectives. Currently seeking full time employment as a Marketing Manager for an innovative, growth-oriented company that could benefit from my extensive background and experience. KEY ACCOMPLISHMENTS Oversaw large training and development contracts on behalf of the company to ensure they met the educational goals and outcomes of these clients. Outcome: Grew large contracted sales from $150K to $450K in a 3 year period. Worked to define project goals and requirements, hire and recruit certified trainers, deliver the training and materials and to assess and report on the outcomes and impact of training. Created new Online Course for delivering About Learning Teacher Training Programs via the web. Worked with course designers, prospective customers and materials developers to deliver the material in a highly engaging and interactive way. Outcome: This course consistently scores 8.5 out of 10 on customer satisfaction ratings. Managed marketing and promotion for About Learning's full range of training products and solutions. Grew the company's contracted sales by 250% over a 3 year span. Created and launched a new on-line test administration and tracking platform that has now been administered to over 40,000 educators throughout the world. This platform helps people assess the different ways people learn. Oversaw the promotion and marketing of the Annual 4MAT Renewal Conferences, with total attendees over the 10 year span comprising 1,000 educators. This included creating conference themes, designing and developing promotional materials, copyrighting and editing of promo materials and marketing and registering attendees to ensure the success of these events.

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COMPANY POSITION HELD DATES WORKED

Co Owner, About Learning, Inc Managing Director 2/2010 - 2/2016
About Learning, Inc Marketing Director 2/2001 - 2/2009
Mark Anderson Associates Senior Account Manageradvertising Account Manager 2/1997 - 2/2000
(Confidential) Contract 1/1996 - Present
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