José Colón is an innovative Marketing and Communications Professional with a passion for all things marketing. With a proven track record developing managing and delivering creative marketing/sales solutions that achieve measurable success. A seasoned executive leader with strategic market development expertise and extensive cross organization management experience. Strategic thinker and creative problem solver who multitasks intricate programs branding business development oversees execution manages and tracks costs. Industry experience includes high tech mobile telecom communications energy and consulting. Exceptional interpersonal communication and team building skills. Bilingual native Spanish speaker effective in a wide range of cross cultural and international environments. Created Managed strategic partnership between sales and marketing for worldwide mobile telecommunications standards organization. Developed mission critical sales and measurement programs, communications strategies and tools to provide a competitive advantage over other mobile telecommunications conferences and events. Led a team an increased size of Mobile Asia Congress by 100% in 2007. Improved audience and exhibitor participation by 25% in 2008 in the Mobile Media and Entertainment pavilion at the Mobile World Congress in Barcelona. Results: Played critical role in advancement of GSMA from a $100M toward a goal of $300M business. and implemented a new strategy to leverage ITU Telecom in Hong Kong. Managed team of senior marketing managers in restructuring our participation in the conference as a selling program with measurable results through customer analytics and industry data. Streamlined processes and added new metrics. Reorganized the team and defined responsibilities developed and administered $12 million budget. Prioritized the resources and allocated to critical areas that made the highest impact. Results: Acquired 5,300 unique customer leads at an average value of $375K. Increased C-Level customer meetings by 50% to 120 resulting in millions in new business opportunities while reducing cost of participating by 25%. Pioneered a sales incentive program to motivate reward and recognize global sales team top performers. Developed a creative approach to reward the elite 4% from more than 20,000 sales professionals. Led a senior team of marketing professionals through program development and execution. Engaged participation of CEO and entire executive leadership team. Results: 8.8 out of 10. It became the company and industry standard for incentive programs. The first program in company history to secure a 3-year approval directly from CEO. Directed the development and execution of HP's participation at the World Economic Forum (WEF) in Davos. Collaborated with the public affairs executive team to organize a strong WEF Program. Utilized this platform to advance business opportunities and ensure perception of HP as an active participant in important world issues. Results: Advanced awareness of HP as a leader in world affairs. Created billions of dollars in potential business opportunities with emerging nations and new corporate prospects. Reduced cost of participation by 33% for a savings of $1.1M. Conceived a unique approach to engage C-Level prospects and secure new business through high profile sponsorships. Created a plan to leverage existing sponsorships such as the Americas Cup in New Zealand. Partnered with senior executives and global sales team to produce a selection criterion for 40 targeted prospects. Enlisted two HP board members and 4 top executives to support business development efforts. Results: Secured participation of 50 C-level customers at Americas Cup. Landed a $90M infrastructure deal with American Airlines. Developed a new strategy to position Exhibit Emporium as a leader in the display business. Redesigned and implemented a new brand campaign to create market awareness of company using industry customer data points. Enabled the company to expand business opportunities outside the high-tech arena. Results: Delivered new brand strategy within 60 days 4 months ahead of schedule. Improved our position in the marketplace and secured new business opportunities in the golf and retail industries. Developed demand and revenue generating Marketing Programs * Conceptualized a revolutionary approach to market directly to the customer * Created cutting edge Face to Face programs for global audiences Managed and mentor Marketing teams Contracted and managed external agencies

Highlights:

• Marketing Management
• Marketing Programs
• Advertising
• Communications
• Management
• Publishing
• Social Media
• Automation
• Business Development
• Integrate