ACCOMPLISHMENTS SALES & MARKETING LEADERSHIP Stagnant sales threatened business sustainability. Researched performance data, led Kaizen initiative, discovered gaps, designed and launched lead generation and optimized sales funnel process, established KPIs, trained staff and implemented internal monitoring system. Increased sales pipeline by $30M 7% growth, outpaced market by 2X. MARKET DEVELOPMENT Unstable market conditions jeopardized financial targets. Initiated education and awareness campaign, collaborated with KOLs (Key Opinion Leaders), developed and launched innovative turnkey service program, established long- term contracts with subscription model. Maintained 90% market share grew $0 annual revenue to $12M in 6 years. STRATEGIC PARTNERSHIPS Lack of clinical guidelines and cost controls restricted market expansion. Analyzed market conditions, solicited feedback from clients, launched 2 clinical studies, cultivated relationships with key stakeholders to impact the clinical guidelines. Generated $1M in incremental revenue enabled $10M in projected growth over 3 years. MARKET EXPANSION Emergence of low cost competitors led to reductions in market share. Performed market analysis, pinpointed customer needs, enhanced value proposition, refined product positioning, launched awareness campaign and retrained sales staff. Boosted retention from 65% to 95% grew annual revenue from $2M to $8M over 5 years.

Highlights:

• Management
• Medical
• Sales
• Retention
• Lead Generation
• Surgical
• Distribution
• P&L
• Sales Distribution
• management