W. W. Grainger
Serve as subject matter expert for Integrated Marketing Communication eMarketing vehicles in strategic and tactical calendar planning, implementation, execution (content and promotion) for various campaigns along with analytics for assigned business partners including private label, government, services and commercial accounts that drive the greatest ROI for the marketing investment. Apply project management techniques including financial accountability across a variety of projects including managing third party microsites, online flyers, flash presentations, email campaigns, customer relationships, and static landing pages. Develop eMarketing analytic standards including tracking and reporting for various eMarketing campaigns.