Description
SUMMARY Accomplished Consumer Insights Executive and methodological authority providing timely and actionable information to improve business decisions, reduce risk, and drive growth. Success at establishing and revitalizing research departments and leading cross-functional teams to deliver key intelligence. Acknowledged as industry thought leader and expert witness. * Over 15 years' experience in Marketing Research and Consumer Insights. Marketing * Implemented best practices and research innovation increasing efficiency and quality. Research * Research supported new product development, strategic and tactical marketing, and customer satisfaction. * Leader of research firms, departments and cross-functional teams. * Managed operations and budgets of up to $3M.