Description
Professional Summary - Vice President Marketing www.linkedin.com/in/KellySmoyer Visionary thought leader driving top and bottom line revenue growth, creating value-add partnerships, building marketing strategies, and leading cross-functional teams to achieve goals. Applies innovative thinking, strategic vision and leadership to drive strong business decisions. Recognized for business impact & achievements internally voted President's Club - President's Choice Award Winner and externally Most Influential Women in Optical. Promoted 4 times in 11 years. Leadership & Professional Skills Management & Leadership Marketing & Sales Brand & Product * Competitive and strategic planning * Go - to-market strategies * Product lifecycle management * Mentor & coach * Revenue generations strategies * Customer Experience * Cross-functional team leader * Multi-channel marketing * Campaign development * Agency & consultant management * Partner & vendor relationships * Market research and analysis * P&L / Budgeting / Forecasting * Event & meeting planning * Portfolio strategy * Team building expertise * Program development * Communications specialist * Effective negotiator * Digital & Social marketing * Brand creation & evolution * Public speaking talent * Sales training * Category development Accomplishments & Volunteerism President's Club - 2016 President's Choice Award Winner Most Influential Women in Optical - Rising Star 2014 Lamplighter School Parent Association Board - Fundraising & Community Chair North Texas Women's Soccer - Team Manager (Outdoor & Indoor) Essilor Women's Network - Committee Chair Kelly Smoyer kellysmoyer@gmail.com 817-909-8947
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