Description
Qualifications for Senior-Level Marketing Management Passionate, results-driven professional with a proven track record of delivering profit and growth through direct response marketing solutions. Effectively collaborates with all departments to create and launch innovative campaigns. Exhibits marketing expertise with digital campaigns, direct mail, print, digital, promotions, and broadcast media. Adept at managing budgets as high as $140M. Continuously monitors the industry to maintain a competitive edge. Additional core competencies include: Integrated Campaign & Strategy (Media Management (Strategic Planning ( Advertising (Branding ( Digital Marketing Strategy ( Creative Development ( Marketing Data & Media Analysis (Account & Project Management ( ( Budget & P&L Management ( Public Relations ( Client Relations ( Event Planning ( Writing/Editing Selected Highlights * Exceeded lead and CPL goals ranging from 2%-13% in TX, NM, PA from 2010 - 2017 and achieving sales goal in TX and NM in for Auto Club of Southern California. * Created effective marketing strategies for Studeo Advertising headed a $31M local television, print, radio, and direct mail advertising campaign for 48 schools throughout the US. * Exceeded cost per call goals by 10-15% and cost per funded loan goals by 5-10% annually at Ditech.com. * Led marketing efforts that grew sales to $75B for a single call center location. * Successfully started a marketing department from the ground at New Century Mortgage Corporation increased wholesale loan originations by over 105% for two consecutive years while Assistant VP of Marketing. * Developed customer fulfillment systems and processes utilizing current departments to minimize costs for gift card incentive program. * Spearheaded a "Diamond is Forever" partnership campaign with DeBeers, which received over 12,000 inquiries. Career Track
Accomplishments
Highlights:
Keywords
