Description
Accomplishments Propelled Startup to Category Leader. Health and beauty client, CryoMax sought product launch program. Led focus groups and developed analytics, creating strategic plan for logo design, packaging, and sales materials. Created B2B marketing, attracting Walgreen's, Kroger, and CVS, among others. RESULTS: Revenue grew to $14M. Positioned Company as Fastest Growing New Tech Firm. American Bio Physics brought new product to O'Connell & Associates. Led intensive analytics, developing global marketing effort, along with innovative guerilla advertising and radio campaign. RESULTS: Named Inc. Magazine's fastest growing new technology company, growing sales 26,000% ($66M). Developed Effective Online Campaign. Global distributor, Honeywell, needed website and internet marketing campaign. Boosted lead generation with personalized URLs for direct sales, devised innovative web program, and created packaging and marketing materials. RESULTS: Sales grew from $62M to $114M. Directed B2B and B2C Product Launch. Vodka client (Shakers Vodka) was new to the market and had no brand awareness. Led focus group research and analytics, developing viral and traditional marketing program. Targeted the consumer, increasing demand on distributors which lead to an increase in sales of over 30%. RESULTS: The product grew to be the #18 vodka nationwide with $18M sales. Turned Around Struggling Manufacturer. Village Naturals, maker of health & beauty products, was challenged with declining sales. Overhauled marketing from package design to messaging. Improved channel marketing and category management programs. RESULTS: Sales increased by 27% in one year. Transformed the product line into a category leader. Created Powerful Analytics to Boost Sales. Ashley Furniture HomeStore required lead generation with precision marketing. Developed analytic and tracking programs that evaluated product, markets, and consumer segments. Designed campaign, measuring effectiveness throughout program. RESULTS: Delivered consistent +20% YOY growth. CAREER SUMMARY Chief Marketing Officer, Kane's Furniture, Inc., 2013 to present. Direct and implement measurable marketing programs for Florida based regional furniture chain with 18 locations. Social, digital, e-commerce, viral, and traditional advertising platforms have produced an increase in sales from $143M in 2013 to $190M in 2016 (25% growth). Instituted a new online marketing program with Social & Digital Advertising that drove web site traffic & ecommerce sales up over 60%. Created and implemented defined ROI analytics for all new marketing programs with a focus on re-targeting consumers. Manage $18M annual ad budget and a staff of 10.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| Kane's Furniture, Inc. | Chief Marketing Officer | 1/2013 - 1/2018 |
| Ashley Home Store | Vp Of Marketing | 1/2010 - 1/2013 |
| O'connell & Associates Inc. | Principal/Owner | 1/1989 - 1/2009 |
Accomplishments
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