Description
SUMMARY: Over 30 years of senior management experience in construction and industrial equipment. Experience in sales, marketing, product support, and rental both at the distributor and manufacturing level. Results driven with a verifiable record of increasing market penetration, customer satisfaction, process improvements and profitability in various business areas. sales and marketing. Established dealer sales Responsible for North America and Mexico sales and business development of dealers, end users and key accounts. * Develop and execute strategic objectives of $14m initial investment for sales, parts, marketing, and service support. * Developed new suppliers and dealers, negotiate contracts, direct key account sales, and equipment rental program. * Conduct pricing analysis, finance programs and product launches for Sakai, Terex, Sullair, Liftking and various O.E.Ms. * Oversee spare parts distribution, overall sales & service staffing as well as new equipment sales. * Dealer development, dealer recruitment, inventory control, collections and forecasting. council finance and sales promotion programs. Manage 4 regional territory sales managers 155 dealer locations and various key accounts. Responsible for new product launches new dealer development & on-boarding sales training forecasting marketing programs dealer meetings and help to exceed $80m+ average annual new equipment sales and gain market share. Provide market research competitive pricing and marketing plans to senior management. Created dealer certification program dealer co-op marketing policies and various sales promotional programs. Create government bid specifications product brochures marketing campaigns and inter-company sales process from inquiry to delivery. * Exceeded sales forecasts in unit sales revenue and increased new dealer count by 30% YoY.
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