Description
Multi-faceted, high-energy marketing executive with exceptional strategic, leadership and marketing skills developed over 20+ years. Skilled in driving business growth and fueling favorable P&L scenarios through integrated print, digital, web, social and event marketing channels. Demonstrated ability in the creation of promotional strategies that generate measurable increases in market share, sales, retention, and profitability. Extensive background in the following broad-based competencies: • Strategic Planning and Marketing Leadership • New Business Development • Direct and Channel Marketing • Market and Competitor Analysis • E-commerce Strategy and Development • Marketing Metrics Effectiveness • Cross-media Campaign Management • Digital, Social Media and Event Marketing • Strategic Partnerships and Affinity Programs • Brand, Media and Public Relations Management • Multi-Million Dollar Budget Administration
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