Description
Warner Lambert (among others) * Increased fast food chain client advertising budget to $200,000 (from $50,000) through creative advertising and marketing solutions and development of positive client relationships. * Expanded an airline company's advertising budget from $75,000 to $325,000 annually and was invited to join the client's commercial committee, an offer never before extended to any advertising executive. * Directed an Advertising Executives and Creative team of 8 * Project managing for customers. WILLIAM MORA Page Two with national coverage and project budgets averaging $100,000. * Market research for promotions. * Increased response for clients through the creation of innovative advertising/promotional campaigns in TV radio print and online. * Improved visibility by organizing promotional items and special events to support client campaigns. * Direct participation in media planning and negotiations. * Enhanced product use and brand awareness with effective launch strategies. * Managed a team of 4 account executives and a creative team of 5. Built top-performing teams-sales market research and merchandising-of up to 80.
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