Description
Asked to join commercial team to help establish results oriented culture and support delivering financial results with digital marketing services and fleet solutions strategies. * Created and implemented campaign on plan to deliver incremental $5 million in revenue at above average margins. * Developed the "Total Solution" brand positioning and strategy to differentiate Goodyear Commercial from other tier 1 competitors. * Introduced new responsive websites for commercial truck and Off-The-Road businesses that capture prospect information and automatically generate qualified sales leads. * Introduced the Smart Tech app to improve all aspects of emergency road calls delivering 16% savings in roll-times and giving Goodyear a competitive advantage. *
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