Description
PROFILE Client service executive with extensive experience in leading teams in the development of brand strategies, integrated marketing plans and campaign creation for international Blue Chip, smaller domestic and not-for-profit clients. Business leadership: Focus on blending exceptional agency output, healthy client relationships, inspired agency teams and agency operational efficiency & financial health. Optimization of client relationships: Proven history in establishing, growing and recovering client business relationships. This remit includes: improving the quality and efficacy of strategic counsel to client providing senior leadership to day-to-day agency team identifying service issues then designing and implementing change. Specialty in business-to-business, high tech and complex selling cycle accounts: 20+ years of experience across multiple B2B accounts including: IBM, Fiserv, Cisco, Lenovo, Deloitte, Lotus Software, Genpact and InfoPrint. Development and implementation of cohesive brand strategies: Leadership in developing succinct, differentiated brand positionings and management of the execution of these across all marketing touch points. Global management: Extensive experience in leading geographically dispersed teams in strategic development and creative execution of cohesive brand and product positioning campaigns. Integrated campaigns have appeared in 30+ markets in all major global regions and won a range of creative and effectiveness awards.