Description
Career Summary Senior marketing executive with 20+ yrs. of experience as a consultant and manager in demand creation and lead management. Highlights include: * Energetic marketing expert experienced in developing strategic marketing plans in support of business goals - including specific marketing tactics to achieve revenues * Expert at executing integrated marketing campaigns using the latest marketing automation and CRM platforms to drive return on marketing investment Skills Summary * Thinks critically, strategically, and analytically * Marketing automation and CRM integration expert since 2009 * Expert at segmentation, persona development, forecasting, and analytics * Uniquely qualified at establishing and reporting on key program metrics/KPIs to achieve sales goals and continuous success - i.e. to drive sales, not just to create sales activity * Expert at using marketing automation to align content and buying stages to influence buying habits. Well versed in SEO, website lead scoring, website lead management. PPC * Know how to optimize the investment in marketing technologies (technology stack) with CRM * Experienced in sourcing a wide range of marketing vendors including third party lead gen, trade show production, publishers, PR firms, bloggers, marketing software, copywriters, etc. * Marketing Technology Experience: Hubspot Enterprise Administrator, Marketo, Eloqua, Act, On, Pardot, Google Analytics, LinkedIn, Jigsaw, ZoomInfo, Wordpress, SharePoint, Microsoft Desktop Suite, SmartSheets, Basecamp, Various Website CMS Systems (Drupal, Expression Engines) and "light" HTML, Data.com, and many more * CRM Expertise: Salesforce manager for over 7 years (will no longer work with MS or Sugar CRM) * I have been involved in implementing and optimizing the investment in marketing technologies for a wide range of companies including Nestle Purina, Caterpillar, Getty Images, PTC, Analog Devices, Lexis Nexis, GAF, ExaGrid, VaultLogix, Catalogic Software, and many more (mostly Eloqua, Marketo, and Hubspot with Salesforce). Expert at building marketing automation and Salesforce CRM integrations including reporting and dashboards. Deep understanding of how marketing automation and CRM should work together * Long history of managing and working independently and as a part of successful cross-functional teams Cohn Reznick: Sept. 2016 - Dec. 2016 Marketing Manager National accounting and technology implementation consultants. * Contract position focused on launching market automation and CRM for a new business unit focused on integrating software for medium to large enterprises. * Helped define requirements for company-wide marketing automation. * Primarily used Microsoft CRM for day to day projects. Catalogic Software (frmr. Syncsort): Jun. 2015 - Jul. 2016 Sr. Manager, Demand Generation Global 150 person startup that works with NetApp and IBM virtual storage. Manage global marketing activities, primarily in the US and UK. * Develop and manage all aspect of demand generation across all channels and markets (North America/EMEA) including PPC, SEO, Email, Website (blog), tradeshows, partner programs/onboarding, technology partnership management (IBM, NetApp, VMware), 3 rd party lead gen programs, etc. * Manage Hubspot (all aspects including email, landing pages, list management, blog, etc.) SF integration (lead, contact and opportunity management), lead flow and lead optimization. * Manage and track day-to-day operations for 8 inside sales reps (BDR team). Responsible for marketing (Hubspot & Google Analytics) and sales (Salesforce) reporting to management (top of the funnel through closed opportunities). Created electronic follow-up programs in "Outreach", an automated email follow-up tool for salespeople that enabled them to execute email campaigns on a timely basis (instead of waiting for marketing to help nurture leads). * Responsible for lead optimization (lead quality/follow-up) and for optimizing demand gen programs using CPL, ROI, and sales success metrics. * Helped manage the transition from a supported single platform (NetApp), single use case product to a multi-platform (IBM, EMC), multi-use case company.
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