Description
AREAS OF EXPERTISE New Business Development Sports Marketing Creative Strategic Messaging Digital Marketing and Media Event Marketing Crisis Communications Consumer Branding New Product Launches Team Management KEY ACCOMPLISHMENTS - Sports Marketing Leader: Continues to serve as a leader in the sports marketing industry. Has 20 years of in-depth experience with organizations such as the NHL, NBA, NFL, ATP, WTA, PGA, FIFA, USOC and MLB. - New Business Success: Secured more than $40 million in new accounts within diverse industries such as digital media, consumer products, sports properties and consumer goods. Improved the effectiveness of companies' strategic communications functions and led a "best in class" team leading to new business wins and corporate awards. Developed "First Six Months" strategy for all new business wins, leading to an increase in spending of 30% for key accounts. - Digital Media/Marketing: Began working in the digital market in 2002 with the founding of BreakThru Radio (BTR), an internet radio station playing solely independent artist. BTR became the fastest growing station of its kind. - Event Marketing: Executed high impact awareness programs for several sports organizations. Served as the NHL's Director of Corporate Communications promoting League Events (Stanley Cup Finals, NHL All-Star Week, NHL Japan Season Opener, etc) Won the ATP Tour Annual Tournament Promotion Award for the Hamlet Cup Tennis Championships. Developed consumer-focused promotions and media relations for the NHL's "Coolest Game on Earth." including a full-marketing campaign, multi-city tours, fan festivals and joint programming with MTV. Supervised media center consisting of more than 200 national and international sports journalists at the Virginia Slims Tennis Championships. Managed public relations campaigns for all of Reebok's sports and fitness. Executed publicity support of NHL's New York Skates Festival surrounding the NHL All-Star Game.
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